市場營銷策略的運用
閱讀 : 次
企業為了贏得市場，會采取各種各樣的營銷策略，主要包括：廣告策略、價格策略、品牌策略、服務策略和不同的銷售渠道。而每種策略在實施的過程中又可以采取多種不同的形式。如價格策略就可以有降價、折扣、搭售等不同形式；又如銷售渠道可以分為分銷、直銷、一級分銷、多級分銷等形式。具體企業會采用何種形式要根據具體的產品、地區、時間銷售環境而確定。
下面就與營銷相關的表達方式舉一些例子：
As part of our marketing mix, we'll label the product as a premium item with above-average quality. It fits with our image as one of the top companies in the business.
作為我們營銷組合的一部分，我們要使這一產品成為高品質的象征。這才符合我們業界領頭羊的形象。
It shouldn't be too hard to market our great new diet pill. It satisfies a need for many people who want to lose some weight.
銷售我們新的減肥藥應該不會太難。它滿足了許多想減肥的人的需要。
I like dealing from a position of strength, so let's identify all our weaknesses up front and work to eliminate them.
我喜歡從我們的強項入手，所以讓我們來找出自身的所有缺點，并消除它們。
Our target customers are the 25-35 year olds. They have a lot of discretionary buying power.
我們的目標消費群在25-35歲之間。他們有很強的可支配購買力。
Our tires are the best on the market. Let's sponsor a car-racing team to prove it.
我們的輪胎是市場上最好的。讓我們來贊助一個賽車隊來證明這一點。
We're behind the competition. They've had similar items out for some time. What can we do to get market penetration for our product?
我們在競爭中處于劣勢。他們相似的產品已經上市一段時間了。我們怎樣使我們的產品獲得市場突破？
Our market share is dropping. We need to increase sales. Let's offer customers a discount.
我們的市場份額在下降。我們需要提升銷量。我們給顧客打折吧。
We need to know if this campaign is meeting our objectives. Let's measure its effectiveness by using a unique telephone number.
我們要知道這次活動能否達成我們的目標。讓我們使用一個獨特的電話號碼來測試它的有效性。
本文標題：市場營銷策略的運用 - 商務英語寫作_外貿英語函電_英語應用文寫作下面就與營銷相關的表達方式舉一些例子：
As part of our marketing mix, we'll label the product as a premium item with above-average quality. It fits with our image as one of the top companies in the business.
作為我們營銷組合的一部分，我們要使這一產品成為高品質的象征。這才符合我們業界領頭羊的形象。
It shouldn't be too hard to market our great new diet pill. It satisfies a need for many people who want to lose some weight.
銷售我們新的減肥藥應該不會太難。它滿足了許多想減肥的人的需要。
I like dealing from a position of strength, so let's identify all our weaknesses up front and work to eliminate them.
我喜歡從我們的強項入手，所以讓我們來找出自身的所有缺點，并消除它們。
Our target customers are the 25-35 year olds. They have a lot of discretionary buying power.
我們的目標消費群在25-35歲之間。他們有很強的可支配購買力。
Our tires are the best on the market. Let's sponsor a car-racing team to prove it.
我們的輪胎是市場上最好的。讓我們來贊助一個賽車隊來證明這一點。
We're behind the competition. They've had similar items out for some time. What can we do to get market penetration for our product?
我們在競爭中處于劣勢。他們相似的產品已經上市一段時間了。我們怎樣使我們的產品獲得市場突破？
Our market share is dropping. We need to increase sales. Let's offer customers a discount.
我們的市場份額在下降。我們需要提升銷量。我們給顧客打折吧。
We need to know if this campaign is meeting our objectives. Let's measure its effectiveness by using a unique telephone number.
我們要知道這次活動能否達成我們的目標。讓我們使用一個獨特的電話號碼來測試它的有效性。
本文地址：http://www.hengchuai.cn/writing/business/100370.html
上一篇：商務對話：項目的優勢和劣勢 下一篇：商務會話：日程安排
