電子郵件何時(shí)發(fā)最有效 商務(wù)英語貼士
for the past 18 months or so, i've been sending a monthly email out to a list of a few thousand people (who voluntarily gave me their addresses!) my open rate is somewhere between 35 percent and 44 percent。
在過去的18個(gè)里,我每個(gè)月給那些自愿給我郵件地址的人發(fā)郵件,大概每月要發(fā)幾千封郵件。這些郵件的打開率大概在35%到44%之間。
this past month, i had a realization: the highest open rates tended to occur during the months that i sent the email on a sunday afternoon。
上個(gè)月我發(fā)現(xiàn):在我發(fā)送郵件的幾個(gè)月里,在周日下午發(fā)送出的郵件是打開率最高的。
this did not seem intuitive to me. indeed, i'd actually avoided sending the email on weekends because i thought it would lower the open rate. most of us try to be places other than our desks on sundays, and doing things that don't involve email。
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