BEC商務英語備考基礎：重點詞匯43
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2011年上半年BEC商務英語考試時間
BEC商務英語備考基礎：重點詞匯43
branding (n.) the process of giving brand names to products品牌命名
[例] How is the branding of that new product going on?
brand leader brand with the biggest market share品牌領導者
[例] IBM is the brand leader in the field of portable computer.
brand loyalty (n.) customer desire to continue buying the same brand品牌忠誠度
[例] They managed to set up the brand loyalty of their consumers.
break even (v.) balance costs and revenue, not make a profit or a loss收支平衡
[例] We just broke even last year.
breakeven point point at which revenue equals costs 收支平衡點
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