2014年BEC考試高級寫作范文(7)
BEC商務英語考試在現在的考試形式占有重要的地位，當今社會不論是學生還是職場人都在努力的奮斗這提升自己的能力和晉升的空間，那么我們該怎么樣復習好BEC英語呢!現在就開始吧!在競爭激烈的商務世界，你需要占領所有的優勢。并且無懈可擊的英語能讓你獨占鰲頭。你認為太難實現嗎?一點也不!看一下你的競爭對手常用的商務英語寫作格式，你就知道怎么戰勝你的競爭對手了。
Introduction
This proposal sets out to examine options forthe successful globalisation of ourˉBorders brand.The initial marker under consideration isContinental Europe. For the purposes of thisproposal, we will be considering three aspect of thebrand, namely our logo, the ˉBorders concept andfinally, the product itself, ˉBorders wellington boots.
Findings
The following findings summarise our keyfindings.
It was found that our existing logo, a pair of wellington boots encircled by the wordˉBorders, is visual enough to be used in markets where English is not widely spoken.
Attitudes to outerwear differ throughout Europe and our boots are likely to appeal todifferent market sectors in different areas. This has serious implications for the benefits we wishto publicise. Although Danish farmers would be willing to purchase such a high qualityproduct, farmers in some countries are unlikely to choose a British brand over a domesticproduct. However, the very Britishness of the product would appeal to the style-consciouselements of the French and Italian markets, summoning up images of the English upper classesand country houses.
Our current product is multi-purpose and as such would not need adapting to suit differentsectors of the European market.
Conclusions
It was agreed that although the present logo and product are suitable for globalisation asthey stand, we propose that the Borders concept be adapted for different markets.
Recommendations
We recommend that further studies be carried out into the marketing strategies bestsuited to different European regions.
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