為大家?guī)?012 年5月10日的雅思寫作真題：Today consumers are facing an increasing amount of advertising from competing companies. To what extent do you think consumers are influenced by advertisements? What measures can be taken to protect them?該大作文為媒體類話題，請看范文詳情：

考鴨必備>>>>>>2012年雅思寫作大作文范文大匯總(拖延癥患者慎點!)

雅思寫作題目講解：

【題目關鍵詞】

advertisements; exert an influence upon; adopt measures

【寫作小貼士】

此類題目是典型的blended essay的寫法，開頭結尾相對容易，body paragraphs分為兩段展開，按照題目提問的先后順序：首先，第一問可以寫廣告所帶來的諸多benefits，比如：廣告讓我們更加清晰了解產(chǎn)品特點getting a better understanding of how the products work;成為大多數(shù)企業(yè)的收入來源sources of revenue;部分廣告向人們宣傳健康生活方式，讓人們生活更加幸福快樂more contented。當然也可以寫drawbacks，例如：很多商業(yè)廣告的虛假宣傳誤導了消費者消費misleading customers;部分廣告內(nèi)容低俗，對青少年的身心發(fā)展不利negative effects on mental health;廣告泛濫使廣告形象大打折扣contribute to a bad self-image。其次，針對問題提出解決的solutions，這里可以從政府的角度切入，廣告利弊兼有，政府應當積極引導，以便廣告更好地服務于民眾。

【寫作語匯一覽表】

1.in response to an advertisement回應廣告

2.commercials商業(yè)廣告

3.informative傳遞信息

4.hooks圈套

5.tricks and catchy phrases花言巧語

6.Advertising is now a circus-show.廣告現(xiàn)在就像是在進行馬戲表演。

7.be immune to the influence of advertising不受廣告的影響

8.subtle不易察覺

9.a great variety of beautiful products玲瑯滿目的商品

【寫作例句推薦】

1. The effect advertising has on our society may be subtle, and most of us remain unaware of how it molds us to fill in the particular company’s needs.

2.While advertising is useful for a host of things, from selling products, to putting public announcements on the air, some of the effects are detrimental as they can intentionally misrepresent “real” people in their commercials.

雅思寫作范文：

The extent to which people are influenced by advertisements can be measured in terms of the high sales of popular consumer goods, many of them being unnecessary or completely useless. Mainly through the media, advertisements on products and services are able to penetrate the public mind with half truth and half lying. In many cases, consumers are becoming so greedy that they are not only buying things they really do not need but also spending the money they do not have.

人們受廣告影響的程度可以用流行消費品的高銷量來衡量，其中許多是不必要的或完全無用的。主要是通過媒體，產(chǎn)品和服務上的廣告能以半真半假的方式滲透到公眾的思想中。在許多情況下，消費者變得如此貪婪，以至于他們不僅購買了他們真正不需要的東西，而且還花了他們沒有的錢。

Although advertising gives people a chance as consumers, actually most advertisements tend to cause them to desire for something worthless. Under such circumstances, it is easy to change people's need into greed. So much so, they are constantly encouraged to want things--want this and want that. This human behavior is haunted by the media from all fronts: on radio, on television, and online, not to mention printed circulations such as newspapers and magazines. Obviously, a great number of "impulsive" buyers are persuaded under the illusion that new products or services could make a difference in their lives. Despite all the benefits of the free market economy, the effects of unreliable advertising are particularly negative in that the power of advertising does not reflect the real needs of the society in which products and services are sold.

盡管廣告給了人們作為消費者的機會，但實際上大多數(shù)廣告都傾向于讓他們渴望一些毫無價值的東西。在這種情況下，很容易把人們的需要變成貪婪。所以，他們總是被鼓勵去想要的東西——想要這個，想要那個。這種人的行為受到來自各個方面的媒體的困擾：廣播、電視和網(wǎng)絡，更不用說報紙和雜志等印刷品。很明顯，很多“沖動”的買家都相信，新產(chǎn)品或新服務能改變他們的生活。盡管自由市場經(jīng)濟帶來了種種好處，但不可靠的廣告所帶來的影響尤其負面，因為廣告的力量并不能反映出產(chǎn)品和服務被出售的社會的真實需求。

Worse still, many consumers are convinced to waste money they do not have. Surrounded by advertisements, people are too unwise to perform a balanced act between income and expenditure. Increasingly, what seems to be good for economy begins to backfire because advertising is misleading consumers deeply into commercial debts which they probably could not afford to pay in due time. Thus, instead of improving people's lives, advertising may be considered as a "necessary evil" in modern time. Furthermore, as manufacturing and service companies are competing to have a larger share of the market, it is next to impossible to expect the media to reduce the amount of dishonest advertising. Besides, when it comes to making money, companies and the media are in the same religion.

After all, greed being a human instinct, consumers have only themselves to blame for their foolishness toward advertisements. Since outlawing commercial advertising is out of the question, people should educate themselves to be more prudent in buying and spending behaviors. As for consumers, what better measures can be taken to protect themselves other than self-control?

更糟糕的是，許多消費者被說服去浪費他們沒有的錢。在廣告的包圍下，人們在收入和支出之間做出平衡的行為是不明智的。似乎對經(jīng)濟有益的事情開始變得適得其反，因為廣告誤導消費者，使他們深陷商業(yè)債務，而他們可能無法在適當?shù)臅r候支付這些債務。因此，廣告非但不能改善人們的生活，反而會被認為是現(xiàn)代社會的“必要之惡”。此外，隨著制造業(yè)和服務公司競相在市場上占有更大的份額，我們幾乎不可能指望媒體減少不誠實廣告的數(shù)量。此外，當涉及到賺錢時，公司和媒體都是同一種宗教。

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