an experimental areaorgroup of customers in which a new productormarketing approach is tested to reduce future risk.

　　Example:

　　The XYZ Company gave its new， " /> 亚洲精品自拍,亚洲1024,中国特黄特级真人毛片

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公共英語復習輔導：PETS4寫作短語精選(12)

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　　Test market 試銷市場

　　an experimental areaorgroup of customers in which a new productormarketing approach is tested to reduce future risk.

　　Example:

　　The XYZ Company gave its new， experimental product to 100 customers in an urban test market and asked that each of them report to XYZ how they used it and if they liked it.

　　vertical marketing 縱向營銷

　　1) a marketing process in which planning and operations are coordinated to include manufacturers， wholesalers， and retailers

　　2) the practice of selling to a very limited segment of a market， such as affluent professionals in a particular region

　　EXAMPLE:

　　1) The vertical marketing campaign for our new wireless technology required more coordination and careful timing because we needed to insure that the available supply of our products could immediately meet the high demand we were expecting.

　　2) The expensive housecleaning service company determined that most of their customers were wealthy doctors and executives in the capital， so they developed a vertical marketing strategy targeted to a few affluent neighborhoods.

　　working capital 營運資本

　　The amount of funds immediately available to pay current operating expenses.

　　EXAMPLE:

　　A healthy supply of working capital enables our firm to take advantage of new opportunities as soon as they appear.

　　Regular meeting 例會

　　a permanently scheduled meeting that usually happens at the same time and often for the same purpose

　　EXAMPLE:

　　Our company president wants regular meetings every Monday morning at 10 a.m. to hear sales reports.

　　Rate of return 利潤率，盈利率

　　the yield，oramount of profit， produced from an investment

　　EXAMPLE:

　　The risk involved with investing in certain new technology companies was high， but they consistently produced a strong， 30 per cent rate of return

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