Daily life needs advertisements because the main function of advertising is to disseminate information on commodities， services， culture， employment， student enrolment and even marriage.

　　日常生活需要廣告，因為廣告的主要功能是傳播有關商品、服務、文化、就業、招生、甚至婚姻方面的信息。?

　　Advertisements provide the most direct， comprehensive and detailed information. We get to know about household goods from advertisements. Advertising can be beneficial to the customers if it is true to its claims.

　　廣告提供最直接、全面和詳細的信息。我們從廣告上了解家用商品。廣告如果名副其實，對消費者是有益的。?

　　Advertising creates mass markets. Without advertisements， manufacturers may find it difficult to sell their products.

　　廣告可開拓市場。如果沒有廣告，生產者就可能難以銷售他們的產品。?

　　Without advertisements， newspapers， commercial radios and television companies could not survive.

　　（如果）沒有廣告，報社、商業廣播電臺、電視公司就不能生存。?

　　Advertisements are misleading and cheating. They are filled with flowery phrases and empty promises.

　　廣告起誤導作用，并具有欺騙性。廣告中充滿著華麗的詞語和空洞的諾言。?

　　Fake advertising cheats consumers and， in some serious cases， threatens gullible people‘s lives.

　　虛假廣告欺騙消費者，而且嚴重地對輕信廣告的人們的生命構成威脅。?

　　Advertisers are inconsiderate of the public. What they care about is making money.

　　廣告商不顧大眾利益。他們所關心的就是賺錢。?

　　Advertisements are not based on the quality of the goods， but on the principle that if one keeps talking about the same thing long enough， eventually people will pay attention to it.

　　廣告的制作并不是根據產品的質量，而是根據這樣的原則：一個人只要長時間一直談論同一東西，最終人們就會去注意它。?

　　Advertising encourages consumers to “keep up with the Joneses”， namely， it creates an acquisitive society and a demand for material things.

　　廣告鼓勵消費者攀比，換句話說，廣告創造出一個貪婪的社會及對物質的需求。?

　　Consumers are encouraged by advertisements to buy insurance （fear）； buy cosmetics （vanity）； and eat more than necessary （greed）。

　　廣告鼓勵消費者買保險（恐懼）；買化妝品（虛榮）；多吃（貪婪）。

　　Admonish your friends in private， praise them in public.

　　對朋友私下勸戒，公開表揚。

　　[寫作范文]

　　Advertising is common throughout the world as a way of letting the public know about a product. Some people feel that advertising is generally helpful， while others feel it is often harmful. Discuss your idea of good and bad effects of advertising， and decide whether you think it is generally helpful or harmful. Use specific examples to support your discussion.

　　Write a composition of about 150 words on the following topic：

　　The Good and Bad Effects of Advertising

　　You are to write in four paragraphs.?

　　In the first paragraph， state your point of view./；

　　In the second paragraph， describe the harmful effects and give specific examples.?

　　In the third paragraph， describe the helpful effects and give specific examples.?

　　In the last paragraph， restate your point of view.?

　　Marks will be awarded for content， organization， grammar and appropriacy.

　　Failure to follow the instructions may result in a loss of marks.?

　　?

　　In most countries in the world， advertising is common. You can see posters

　　on doors， signs on buses， pictures in magazines， and commercials on TV. Though

　　these signs of advertising are often disliked， I feel that， overall， advertising

　　has very positive results.?

　　The harmful effects of advertising are obvious. When you are listening to

　　beautiful music on the radio， a commercial is disturbing when it interrupts your program and changes your mood. Television commercials are the worst of all. Your program is stopped， and you are forced to watch an advertisement unless you actively change the channel or leave the room. I think that there should be laws to limit the advertisers‘ right to interrupt TV and radio programs.?

　　In general， however， I think that the positive results of advertisements are beneficial to society and individuals. When I do shopping， I can use advertisements in newspapers to compare prices， features， and quality of the product I want to buy. By being more informed， I can buy something that will benefit me in the long run. With advertisements， people save a lot of time in shopping， looking for jobs， etc.?

　　Adversity leads to prosperity.

　　逆境通向成功。

　　All in all， for a wise and educated shopper， the helpful effects of advertising outweigh the harmful effects.?

　　[學習要點]

　　① commercial商業廣告?

　　② benefit me in the long run從長遠來說對我有益。比較in the short run： 從短期來說?

　?、?all in all 總的說來；總之

　　[要點提示]

　　is seldom welcome； and those who want it the most always like it the least.

　　忠言逆耳，就是最需要忠告的人也總是最不喜歡它。

　　結構分析：?

　?、?。 Introduction

　　DS： ① ② …… （過渡句）?

　　TS： Though these signs of advertising are often disliked， I feel that， overall， advertising has very positive results. （作者的觀點。Though clause 使得表達上更嚴密。）?

　　Ⅱ。Body

　　TS1： The harmful effects of advertising are obvious. （提出廣告有害的一面）

　　DS： ① …… ② …… ③ …… ④ ……（論據—supporting facts）?

　　TS2： In general， however， I think that the positive results of advertisem

　　ents are beneficial to society and individuals.（廣告有益的方面）

　　DS： ①… ②  …  ③  … （論據—supporting facts）?

　　Ⅲ。 Conclusion

　　All in all， for a wise and educated shopper， the helpful effects of advertising

　　outweigh the harmful effects. （作者的結論。all in all起總結作用）

更多 專四作文、專四作文模板，請繼續關注 英語作文大全