2018專八寫作范文：市場經濟中的老字號

　　題目：

　　Should Laozihao Be Preserved in Market-oriented Economy?

　　范文：

　　Laozihao is not only the commercial phenomenon, but also the history in miniature. It is popular for its unique arts and crafts. However, some of these enterprises have become outdated or are operating in red dueto a rigid conventional thinking, loose management or overstaffing.People have different opinions about whether the Laozihao should be preserved or not. As far as I’m concerned, the critical point is not only toremain but also to preserve and develop the Laozihao. Laozihao is important to the traditional culture andthe national commerce. As a time-honored brand, Laozihao enjoys the extensive reputation in the society. It is of golden opinion, and carries the trust of the customers. Moreover, it is the precise non-material cultural heritage. The city without Laozihao will lose the unique scene as a famous historic city.

　　In the market-oriented economic society, Laozihao satisfies the emotional need of people for the national culture.But it cannot be denied that now Laozihao are paying their way. Affected by the market-oriented economy, Laozihao are taking the shine off. The out-dated concepts, old-fashioned products and backward management are all the factors for the fall of Laozihao. As for the fact, we should not only remain the Laozihao, but also have to preserve and develop it.

　　First, the support system of Laozihao should be built up. The advanced technology, automatic intellectual property rights and modern organization are key points in the development of Laozihao. On the basis of keeping its traditional features, it should work out new products, which are more suitable for the modern society, so as to extend the market share. Second, Laozihao should have the priority in the policy and finance. It is the most important embodiment of a historic city. So In the urban planning, the original locationshould be preserved. And the government would finance them to improve their technology and equipments. Third, it is suggested that Laozihao should be preserved as the intangible assets of the country. In this way, Laozihao will do good to the cultural landscape as well as develop its own commercial function.

　　In conclusion, Laozihao is the carrier of the traditional culture and arts. It’s a symbol of the nationalhistory. We should preserve it and use effective ways to develop it. It is not only the demand of the market, but also the requirement of the culture.

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