競爭與合作 Competition and Cooperation
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What I saw was a great opportunity to provide computing technology in a more efficient way.That was the core idea of what became dell computer Corporation, and that’s one we were stuck over ever since.當時我看到一個大機遇就是以更有效的方式提供電腦技術。那后來成為了戴爾公司的核心理念，自那以后我們便一直堅持不懈。I started the business with a simple question: how can we make the process of buying a computer better?The answer was :sell the computer directly to the end customers.Eliminate the reseller’s markup and pass the savings on to the customers.我是從一個簡單的問題開始創業的：我們如何使購買電腦的過程變得更方便？答案是：直接把電腦賣給終端用戶。去除轉銷商這一層的錢，并把省下的錢還給用戶。
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