商務實戰應用文寫法精講:促銷信寫作
促銷的目的就是要賣出產品,那么怎樣才能把促銷信寫得吸引人、讓人一看就對產品感興趣呢?下面就教你促銷信的四步寫法、打造 very attractive 的促銷信。
第一步:to arouse attention
促銷信都是“不請自來”,所以開頭一定要有吸引力和誘惑力。it must make an appeal to some particular buying motive and may begin with a question, and instruction, a quotation or an attention-grabing short story. sometimes if required, it may even begin by suggesting the very opposite to what you want. 看看下面這些開頭是怎么寫的:
1) would you like to reduce your rising domestic fuel costs?
2) why not enjoy the colorful spring by joining the flying horse tourist group after a completely busy winter?
3) just imagine how comfortable you are when you stretch out those tired limbs on our newly developed white cloud water bed.
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