明星代言廣告問題 Celebrity Endorsement ads problem
Celebrities as the products’ spokesmen.In the contemporary society, it is very common for celebrities, or the so-called superstars, to be spokesmen or representatives for a wide variety of products. Celebrities’ advertisements can be easily found on the Internet, televisions, newspapers, magazines and even on the walls of some buildings.
明星作為產(chǎn)品的代言人。在當(dāng)代社會(huì)，明星或者那些所謂的超級(jí)巨星為各種各樣的產(chǎn)品發(fā)言或者成為它們的代言人是很常見的。在互聯(lián)網(wǎng)、電視、報(bào)紙、雜志、甚至一些建筑物的墻壁上隨處可見明星廣告。
There are, however, some problems for celebrities and the consumers. To begin with, before representing, a star may know nothing about the product. Thus, consumers may be misled. Even worse, for the sake of money, some stars advertise for items with low quality, even for fake commodities. In the case of Sanlu, the public image of stars involved was spoiled. Last but not least, the high income of advertising does not deserve their labor, which widens the gap between the poor and the rich.
然而，明星和消費(fèi)者也存在一些問題。首先，在代言之前，明星可能對(duì)產(chǎn)品一無所知。因此，消費(fèi)者可能會(huì)被誤導(dǎo)。更糟糕的是，為了錢，有些明星為質(zhì)量較低的產(chǎn)品,甚至對(duì)假冒偽劣商品做廣告。以三鹿為例子,明星的公眾形象是變質(zhì)了的。最后但并非最不重要的,高收入的廣告與他們的勞動(dòng)力的價(jià)值并不相符,反而擴(kuò)大了貧富差距。
From my point of view, it is high time that measures were taken to eliminate the demerits. Firstly, laws should be worked out to regulate celebrities’ advertising. Secondly, stars should be required to tell the truth to the public. Only by doing so can stars be trusted by their fans and can consumers benefit.
從我的觀點(diǎn)來看,現(xiàn)在已經(jīng)是讓人們采取措施來消除過失的緊急時(shí)刻了。第一，應(yīng)該制定法律來規(guī)范明星廣告。第二，明星應(yīng)該誠實(shí)面對(duì)公眾。只有這樣才可以讓明星被他們的粉絲所信任，并且使觀眾獲益。
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