名人代言新規(guī)定The New Rules on Celebrities as Products' Spokesperson
It is often to be seen that the manufacturers like to spend a lot of money to make the hot stars to be the products’ spokespersons. People are easy to be attracted by the stars and are willing to buy the products. But recently, the government has announced some new rules on regulating the spokespersons.
人們經(jīng)常能看到生產(chǎn)商喜歡花很多錢來讓當(dāng)紅明星成為產(chǎn)品的代言人。他們很容易被明星吸引，愿意買產(chǎn)品。但是最近，政府宣布了一些新政策，來管理代言人。
On the one hand, the children who are below ten years old can’t be the spokespersons. Such children are too small, they don’t have the ability to recognize the world, so they can’t figure out whether the products are good or bad. The customers will be cheated by the fake ads.
一方面，小于十歲的孩子不能成為代言人。這樣的孩子還很小，他們沒有能力認識世界，因此他們無法辨識產(chǎn)品的好壞。顧客也會被虛假廣告欺騙。
On the other hand, the spokespersons must advocate the products according to the fact. In order to catch the customers’ attention, some manufacturers ask the celebrities to speak for the products that are not suitable for them. Like the tampon, the male stars should not become the spokespersons, because they don’t use it.
另一方面，代言人必須根據(jù)事實來推廣產(chǎn)品。為了吸引觀眾的注意，一些生產(chǎn)商邀請名人來代言一些不適合他們的產(chǎn)品。比如衛(wèi)生巾，男明星不應(yīng)該成為代言人，因為他們不用。
These new rules are good to correct the improper ads, what’s more, the customers will not be misled by the exaggerated facts.
這些新規(guī)則有利于修正那些不實的廣告，而且，顧客也不會受到夸張廣告的誤導(dǎo)。
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