商務信函寫作中體現你的禮貌與體貼一
BEC劍橋商務英語證書在中國被認可的主要以外資企業居多,特別是英聯邦和歐盟成員國家的企業。BEC在外企及外籍人士中認可度還是很高的。
BEC寫作分為兩部分,第二部分為商業信函。商業函件業務簡稱商函業務,它區別于具有個人通信性質的信件,是為社會各類用戶提供迅速準確傳遞商用信息的業務。 商業函件是一種廣告媒體,利用郵局點多面廣的優勢,以郵寄的方式,將廣告客戶要求寄發廣告商品介紹、訂貨單、調查征函、通知單等投送到廣告客戶所希望的接收人手中。
COURTESY譯成"禮貌"。但是根據西方國家函電書籍作者普遍的看法,所謂COURTESY是"客氣而又體諒人"的意思。有的作者還把 COURTESY和POLITENESS這兩個同義詞做了比較,認為:POLITENESS的客氣只是表現在文章的語句上,而COURTESY則表現在對對方的"體諒",例如:
a) We have received with many thanks yourletter of Oct.7, and we take the pleasure of sendingyou latest catalog. We wish to draw your attentionto a special offer, which we have made in it. [polite]
b) you will be particularly interested in a specialoffer on page 5 of the latest catalog enclosed,which you requested in your letter of Oct. 7.
You ought to Perhaps you could…… Your letter is not clear at all; I can't understand it. If Iunderstand your letter correctly... Obviously, if you'd read your policy carefully, You'd beable to answer these questions yourself. Sometimes policy wording is a little hard tounderstand glad to clear up these questions for you. [courtesy]
怎樣通過各種語言形式來表達COURTESY呢? 這樣的形式很多,現在提供一些常見的供參考:
(一) 把命令變成請求的常用形式:
Please, Will you…….., Will you please……..,如:
a) Will you give us more detailed information on your requirement?
b) Will you please (kindly) let us hear from you on these two points?
(二) 虛擬式(Past Subjunctive From)如:
a) Would you compare our sample with the goods of other firms?
b) We would ask you to ship the goods by the first available vessel.
c) We wish you would let us have your reply soon.
d) This would seem to confirm our opinion.
e) We should be grateful if you would help us with your suggestion.
f) We think if advisable that you should accept this offer at this price.
g) We should(would) like you to let us know the exact amount.
h) Perhaps you might like to have a look at the actual goods.
i) We might be of some service to you in a similar case.
以上的b, f, g, 也可用 will, shall, may, 但是用Past Subjunctive Form則表示更客氣和婉轉些。
(三) 緩和用法(Mitigation)
為了緩和過分強調或刺激對方,常用: We are afraid, we would say, we may(or, might) say,we(would) think, it seems(or would seem) to us, we(would) suggest, as you are (or: may be)aware, as we need hardly point out等等表達法來緩和語氣,如:
a) It was unwise of you to have done that. We would say that it was unwise of you tohave done that.
b) You ought to have done it. It seems to us that you ought to have done it.
c) We cannot comply with your request. We are afraid we cannot comply with yourrequest.
d) Our products are the very best on the market. We might say that our products arethe very best on the market.
e) You must keep the matter to yourselves. You must, we would add, keep the matter toyourselves.
f) You must cut off your order in half We would suggest that you cut your order in half.
g) We have not yet had your reply. It appears that we have not yet had your reply.
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