Some people think advertising may have positive economic effects. Others think it has social effects because individuals are not satisfied with who they are and what they have. Discuss both views and give your opinion.

廣告對經濟有積極影響還是對社會有消極影響？討論并給出你的觀點

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話題分析

Brainstorming部分，營銷的經濟效益特別好想：

介紹產品特點，鼓動消費者去購物，從而促進經濟發展

社會效應這一邊才是難度所在：

潛在的社會矛盾可能由此而生，因為一些廣告的目標群體就不包括窮人，那么窮人就會覺得被直接無視，對名牌啊，社會啊，和他們自己都會心生不滿

最后我的觀點，也不太好想：

我覺得這兩種影響都是存在的，而決定這兩種影響是否存在的關鍵因素其實是消費者如何看待廣告營銷這事。(其實就是那個“心中想的是啥，眼里看到的就是啥”的道理嘛~)如果想消除一下這些負面的影響，比較簡單的方法就是讓廣告只是單純的介紹功能，而不能搞一些那種“愛她，就帶她去xxxx”這種帶有暗示性的宣傳，這確實會讓一些人自卑哦~

參考范文：

第一段，同義改寫

When it comes to the effects of advertising, some people believe that advertising will boost the economy, but others believe that some social effects, such as psychological imbalance, may occur due to advertising.

第二段，說一下經濟效益

On one hand, advertising can stimulate consumers to purchase more goods and boost the economy as a result. It is acknowledged that the purpose of advertising is to introduce features and characteristics of products to consumers through various channels, such as television, radio, and Internet. When consumers see some new items in advertisements, some of them will decide to buy those new items to meet their demands. Then, such purchasing behaviors will help manufacturers earn more profits and allow them to expand their business, which benefits the economy.

第三段，解釋一下為啥人們看完廣告會不滿

On the other hand, some negative social effects do exist from advertising. Currently, many famous or even luxurious brands spend a large amount of money on advertising in order to make them more influential among consumers. However, for poor consumers, they may not afford any luxurious item they see in advertisements. Then, the fact that some consumers, especially poor consumers, are neglected by those brands can account for why they feel unsatisfied with those brands, the society and themselves.

最后一段，我寫的比較多，感覺我要講的道理確實解釋起來不是那么一兩句話能搞定的......

From my own perspective, these economic and social effects of advertising do exist at the same time. If consumers just regard advertisements as a source of information about new products, it will boost the economy; if consumers feel jealous of figures in advertisements and complain about their own low life quality, it will lead to some social conflicts potentially. In order to avoid such negative consequences, governments need to filter some improper contents in advertisements. For example, some advertisements suggest that one’s life may be boring and tedious if s/he does not spend money on buying items recommended, due to which governments need to better regulate advertisements to reduce such negative effects.

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