其實在雅思寫作中，再好的范文，也只能告訴你如何寫好一篇文章的骨架，而要做到有血有肉，言之有物，則要靠大量的觀點語料的搜集整理。因此，小站在這里為同學們整理了雅思備考語料庫，希望對備考的同學們有所幫助。本文主要分享關于廣告的功效的語料，話不多說，直接干貨奉上!

【廣告類】：

Today, the high sales of popular consumer goods reflect the power of advertising and not the real needs of the society in which they are sold. To what extent do you agree or disagree? 今天，流行商品銷量的提高反映的是廣告的作用，而不是社會的需求，是否認同該觀點?

【相關題目】：

1. Some people believe that ads should be banned since they serve no useful purpose and can even be damaging. To what extent do you agree or disagree? 有人認為廣告應該被廢除，因為廣告是無用，甚至有害的，是否認同該觀點?

2. Nowadays, customers are facing increasing advertisements with the competition of different companies. To what extent do you think customers are influenced by advertisements? What measures can be taken to protect the customers? 現在廣告愈來愈多，廣告在多大的程度上影響了消費者，如何保護消費者?

【作家立場】： 廣告確實可以在一定程度上提高產品的銷量，但是，卻不是唯一的途徑。

【思路拓展】：

廣告為何可以提高產品銷量：

1. 明星代言廣告可以影響消費者，尤其是年輕粉絲的消費，因此，廣告營銷，在一定程度上，可以提高產品銷量。

2. 很多人有跟風消費的心理，如果廣告的營銷極其成功，廣告可以帶動跟風消費，提高產品銷量。

廣告為何不能提高產品銷量：

1. 有品牌的忠誠度的消費者，理性消費者，極少受到廣告營銷的影響。

2. 對于可支配收入有限制的消費者，廣告營銷很難起到導向消費的作用。

3. 產品的需求決定產品的銷量，例如，流行感冒的時候，口罩買的好，是因為有市場的需求，而不是廣告的營銷。

【文章布局】：

首段：背景介紹 + 爭議焦點 + 作家立場

二段：讓步原題觀點的合理性

三段：反駁原題觀點的不合理

尾段：再次亮明觀點

【語料庫】：

1. television commercials n電視廣告

2. advertisement = advertising n廣告

3. advertisement campaign n廣告宣傳

4. boost the sales of the products v 提高產品銷量

5. give a boost to the sales of products v提高產品銷量

6. promote the sales of products v提高產品銷量

7. exert a subtle influence on …… v對于……施加潛移默化的影響

8. be swayed by = in influenced by = be affected by v受到……的影響

9. impose great pressure upon …… economically v 增加了……的經濟負擔

10. wise consumers = rational buyers n 理性消費者

11. have limited disposable income 可支配收入有限

12. buy sth impulsively = purchase sth without consideration v沖動消費

13. look very eye-catching = look extremely appealing v看起來極其吸引人

14. help the corporations to compete for the lion’s share in the market v幫助企業競爭市場中最大的份額

15. ads presented by prevailing movie stars or popular singers 電影明星，流行歌手代言的廣告

【范文賞析】：

{首段}：背景介紹 + 作家立場

Notably, various advertisements have been invading every aspect of our lives. Although we may pride ourselves on good tastes, we are no longer free to choose the things we desire because advertising seems to impose an irresistible influence on us. Even though advertising campaign might promote the sales of relevant products，it is not the sole factor determines the sales of goods.

【解析】：

1. Notably, various advertisements have been invading every aspect of our lives.值得注意的是：各種廣告似乎正在漸漸侵入我們的生活。

2. Although we may pride ourselves on good tastes, we are no longer free to choose the things we desire. 盡管我們以自己的品味而自豪，但是，我們卻不能自由選擇我們想要的商品。

3. Even though advertising campaign might promote the sales of relevant products，it is not the sole factor determines the sales of goods. 盡管廣告營銷可能促進相關產品的銷售，但是，廣告營銷不是決定產品銷量的唯一因素。

{二段}：讓步原題觀點的合理性：

Indeed, some reasons could be easily explored to justify that advertisement campaign could help relevant enterprises to compete for the lion’s share in the market. For one thing, advertisement produced by stars exerts a subtle impact on young consumers. Numerous advertising companies produce advertisements with eminent performers or popular singers. People, especially teenagers, usually buy goods that their favorite singers represent. For another, on the television screen, a product may look extremely alluring. Consequently, people often buy goods impulsively even if the product is not what they really need. Even worse, it often happens that some people may be swayed by the consumption of people around them.

【解析】：

1. Indeed, some reasons could be easily explored to justify that …… 的確，有一些理由很容易被找到，來證明……是合理的

2. Even worse, it often happens that some people may be swayed by the consumption of people around them. 更加糟糕的是：一些人會受到周圍人消費的影響，這也是經常發生的。

{三段}：反駁原題觀點的不合理性：

Notwithstanding all that, it is fairly superficial to simply believe that the sales of goods could definitely be promoted by advertising. First, every individual has his or her unique spending habits，meanwhile， those wise buyers or faithful consumers will not be easily talked into buying new products. More precisely, it is up to every consumer to buy goods. Advertisement campaign may be not a cause of customers’ buying habits. Further, when consumers have limited amount of disposable income, they will try to allocate their budgets rationally. Hence, they cannot be simply influenced by those ads. Ultimately, the social need of the goods has an indispensable role in determining their sales.The increased sales of masks during influenza period could serve as a perfect example.

【解析】：

1. Notwithstanding all that, it is fairly superficial to simply believe that ……雖然如此，簡單認為……是相當膚淺的

2. Those wise buyers or faithful consumers will not be easily talked into buying new products. 理性消費者，有品牌忠誠度的消費，不會輕易被說服購買新的商品。

3. When consumers have limited amount of disposable income, they will try to allocate their budgets rationally. 當消費者的可支配收入有限的時候，他們會嘗試理性分配預算。

{尾段}：再次亮明觀點：

Overall, it is not completely true to say that everyone will be affected by advertisement. After all, many customers have their own consumption habits and standard of qualified products. Still, when they fail to have large sums of money, the functions of advertising is hard to predict.

【解析】：

1. Overall, it is not completely true to say that …… 總之，認為……不是完全正確的

2. When they fail to have large sums of money, the functions of advertising is hard to predict. 當消費者財力有限的時候，廣告的作用難以預測

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