其實在雅思寫作中，再好的范文，也只能告訴你如何寫好一篇文章的骨架，而要做到有血有肉，言之有物，則要靠大量的觀點語料的搜集整理。因此，小站在這里為同學們整理了雅思備考語料庫，希望對備考的同學們有所幫助。本文主要分享關于兒童廣告是否該禁的語料，話不多說，直接干貨奉上!

A large amount of advertising is aimed at children. Some people think it has negative effect to children and should be banned.To What extent do you agree or disagree? 很多廣告針對的都是兒童。有人認為，兒童廣告有消極的影響，應該被廢除，是否認同?(2016年2月20日雅思寫作)

【相關題目】

Nowadays a lot of TV advertisements aim at children. What are the effects of this on children? Should TV advertisement be controlled? 兒童廣告對于孩子們的影響是什么，是否應該限制兒童廣告?

【頭腦風暴】

① 笑笑三歲了，三歲的笑笑會自己要禮物了。他說：“爸爸，你給我買一個手表就行了，我就要能打電話的手表，小天才電話手表”。爸爸想買，被家人勸阻，因為笑笑五分鐘熱情，一會就失去熱情了。因為手表廣告每次在喜洋洋或者光頭強前后播出，所以，深入人心。如果爸爸消費了，兒童廣告就增加了家庭的消費。

② 美國兒童肥胖成為社會關注的熱點，以贈送玩具的方式，捆綁銷售兒童套餐應該被處罰。實際上，美國已經該立法，限制肯德基和麥當勞的這種促銷方式。

【作家立場】 兒童廣告有其弊端，我們應該減少兒童廣告的不良影響，但是，取締兒童廣告是非理性的。

【思路拓展】

※ 兒童廣告的不良影響

① 明星代言的兒童廣告，對于兒童心理有潛移默化的影響，誘發他們的消費沖動，增加了家庭的經濟負擔。

② 快餐類的兒童廣告，使得很多成長中的少年兒童對于快餐食品上癮，因為過度的糖分，脂肪，熱量的攝入有害健康。

※ 為何不能取締兒童廣告

① 兒童廣告的教育性：很多制作精美的廣告可為藝術品，也可以成為輔助教育的工具。

② 兒童廣告的信息性：廣告是信息的載體，兒童廣告也可以成為傳播有益的信息，幫助家長們購買物美價優的產品的信息源泉。

③ 兒童廣告的娛樂性：幽默的兒童廣告也是孩子們獲得歡樂的源泉。

【范文賞析】

〖首段〗 背景介紹 + 作家立場

Advertisements aiming at children have been penetrating many aspects of our lives，which arouses the public concerns.Many children are no longer free to choose the things they want because advertisements exert a subtle influence on them. Under such circumstances, some advertisements targeting children inevitably bring about their demerits. Even though some children-oriented advertisements might impose some adverse impacts，it is irrational to ban all of them.

〖二段〗讓步段：談及兒童廣告的弊端

Sure enough，some advertisements affect children adversely. First, immature children tend to buy the goods praised by their favorite stars, although they might not really need them. Hence, advertisements might impose much pressure upon their parents economically. Further, some advertising campaigns have a negative impact on children’s health. For example, bundle sale of children’ meals by giving out gift toys ought to be banned. Virtually, American has already enacted relevant legislations to restrict such sort of promotion of KFC and Mcdonald's.

〖三段〗反駁段：談及兒童廣告的利好

It is，however，rather groundless to simply say that all children’s advertisements should be done away with. First, on no account can we ignore their immense values in terms of disseminating worthwhile information. In other words, with ads, it is easy to acquire desirable information and to compare the qualities of different products and thus to buy our needed children goods at reasonable prices. Also, many amusing advertisements aiming at children could facilitate teaching. By that I mean, well-made ads can be a kind of artwork, which can help children have a creative mind and stir their vivid imagination. Last, those advertisements containing artistic elements could add color to daily life of those who are in the formative years.

〖尾段〗

In closing, it is my stand that advertising aiming at kids is a two-edged sword. However, give up eating for fear of choking is unacceptable. What we should do is to strictly penalize detrimental ads and thus minimize the adverse impacts.

【經典語料】

1. advertisements aiming at children 兒童廣告

2. children-oriented advertising 兒童廣告

3. advertisements targeting at children 兒童廣告

4. exert a subtle influence on 對于……有微妙的影響

5. are affected by = are influenced by = are swayed by 被……影響

6. fake and illegal advertisements虛假、非法的廣告

7. wise consumers = wise buyers 理性的消費者

8. irrational buyers = unwise buyers 非理性的消費者

9. buy goods without consideration 沖動購物

10. impose much pressure upon consumers economically 增加消費者的經濟負擔

11. endanger the consumers’ interests 威脅到消費者的利益

12. advertisement represented by super stars 明星做的廣告

13. disseminate worthwhile information 傳播有價值的信息

14. Many advertising companies produce advertisements with famous and popular actors or singers 很多的廣告公司會雇傭歌手以及明星代言商品

15. are full of flowery phrases and empty promises 充滿了花哨的宣傳語及空洞的承諾

16. give up eating for fear of choking 因噎廢食

17. Many unwise buyers will buy the goods their favorite stars represent 許多的非理性的消費者會購買他們喜歡的明星代言的商品

18. foster rational consumption habits 培養理性的消費習慣

19. Bundle sale of children’ meals by giving out gift toys ought to be penalized. 以贈送玩具的方式，捆綁銷售兒童套餐應該被處罰。

20. Virtually, American has already enacted relevant legislations to restrict such sale promotion of KFC and Mcdonald's. 實際上，美國已經該立法，限制肯德基和麥當勞的這種促銷方式。

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