其實在雅思寫作中，再好的范文，也只能告訴你如何寫好一篇文章的骨架，而要做到有血有肉，言之有物，則要靠大量的觀點語料的搜集整理。因此，小站在這里為同學們整理了雅思備考語料庫，希望對備考的同學們有所幫助。本文主要分享關于廣告的趨同效應的語料，話不多說，直接干貨奉上!

Some people believe that advertisement discourages us from being different individuals by making us all want be or look the same，to what extent do you agree or disagree?有人認為廣告使我們變得趨同，你是否認同這個觀點?

解析題目：我們失去個性，變得相似是因為受到廣告的影響。

寫作思路：讓步反駁：(讓步觀點的合理性，反駁其不合理)

點評：經典舊題，廣告話題，來自2012年10月27日雅思寫作。

范文賞析：

首段：背景介紹 + 爭議焦點 + 作家立場

Nothing has received more praise and abuse than advertisements. Although we may pride ourselves on good tastes, we are no longer free to choose the things we want, for advertisement exerts a subtle influence on us. So influential are various advertisings that some people argue that ads make us lose individuality. In this essay, I will endeavor to explore whether or not various advertisements wipe out our individual uniqueness.

解析：endeavor to do sth v 努力做……

解析：lose individuality v失去個性

解析：wipe out v 使消除

二段：讓步原題觀點的合理性：廣告確實使得一些人變得相似。

Granted，I have to concede that many consumers，especially whose unwise buyers or impulsive teenagers，might be swayed by various advertisement campaigns and thus buy the similar goods. A case in point is that small phone sale booms early overnight and almost every individual owns an I-phone. It is conceivable that the fantastic pictures and witty slogans of ads is an indispensable contributing factors to such an uniform consumption of small phone. Therefore, it is never without reasons to believe that ads, to some extent, make us become similar with each other. Further, one’s sense of vanity, sometimes, contribute to people’s conformity. When confronted with the universally accepted notion that only material success can judge one’s social status, some adults like to follow the trend and purchase the same luxurious commodities, which also makes them look the same.

解析：sense of vanity n 虛榮心

解析：contribute to people’s conformity v 導致了人們的相似性

解析：follow the trend v跟風

解析：purchase the same luxurious commodities 購買相似的奢侈品

解析：luxury n 奢華

拓展：luxurious adj 奢華的

三段：反駁原題觀點不合理性：廣告不是人們趨同的根源。

What I want to rebut，however，is that it is rather groundless to simply believe that the impacts of ads are the root causes of people’s similarity. More people, those wise buyers or faithful consumers of one brand can successfully resist the temptation of ads, they tend to maintain personal favor in electronic products, daily consumption and so on. Still, as for those who have limited amount of money at their own disposal, they will wisely allocate their hardly earned money, thereby, the influence of ads exert a trivial impact on them. Last, such is human nature to stand out from the rest and pursue unique charm in terms of personal necessities，therefore，even rich people sometimes resist the popular brand，so，it is unfair to say ads make us become similar.

解析：such is human nature to do sth 做……是人之本性

解析：stand out from the rest 出類拔萃;與眾不同

解析：so，it is unfair to say …… 說……是公平的;

尾段：總結作家立場：

To sum, personal consumption needs and abilities will determine their choice of buying. It is hard to say people’s similarities is only the result of advertisement campaign. When consumers have a wide range of choices, ads actually make them become different rather than identical.

解析：have a wide range of choices 有多元的選擇

解析：advertisement campaign n廣告宣傳;廣告營銷

廣告話題基礎語料庫：

1. advertisement = advertising n 廣告

2. TV commercial n 電視廣告

3. advertisement campaign n 廣告宣傳

4. public-service ads = public –interest ads n 公益廣告

5. rational consumers = wise buyers n理性的消費者

6. wise buying = rational consumption n 理性消費

7. ads produced by super stars n明星做的廣告

8. makeup ads n化妝品廣告

9. medicine ads n 藥品廣告

10. street flyers n 街頭廣告

廣告話題拓展語料庫：

談及廣告的利好：

1. Under no circumstances can we understate the indispensable roles of ads in our lives. 我們不能忽視廣告在生活中的作用。

解析：under no circumstances = on no account v絕不……

2. witty slogan n智慧的宣傳語

3. eye-catching pictures n 精美的圖片

4. exert a subtle influence on v對于 ……有微妙的影響

5. ……could play the role of educator v 可以扮演教育者的角色

6. …… is a one of significant sources of getting information v是獲得信息的重要的源泉之一

7. …… bring huge convenience to consumers v 給消費者帶來巨大便利

8. ……serve the function of entertainment v滿足娛樂功能

9. promote the sales of the relevant products v 提高相關產品的銷量

10. help relevant enterprises to compete for the lion’s share in the market v 幫助企業實現最大盈利

解析：lion’s share n最大的份額

談及廣告的弊端：

1. We can，however， never ignore the negative influence induced by advertisement campaign. 然而，我們不能忽視由于廣告宣傳引起的弊端。

2. Many advertising companies produce advertisements with famous actors or popular singers 很多的廣告公司會雇傭歌手以及明星代言商品。

3. fake and illegal ads n虛假的非法的廣告

4. …… are full of flowery phrases and empty promises v充滿了花哨的宣傳語以及空洞的承諾。

5. buy goods without consideration v沖動購物

6. purchase goods impulsively v沖動購物

7. endanger the consumers’ interests v 威脅到消費者的利益

解析：endanger v危及到……

8. impose much pressure upon consumers economically v 增加消費者的經濟負擔

點評：句型可以舉一反三反對政府的投資策略

9. consumers are affected by = consumers are influenced by = consumers are swayed by …… v消費者被 …… 影響

解析：sway v使搖擺;受影響

10. poorly educated children in the remote rural areas n偏遠農村地區的文盲兒童

點評：illiterate = poorly educated adj 沒有受到良好教育的

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