演講其實(shí)很簡(jiǎn)單

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　　Speaking in public is most people's least favorite thing. The reason is that we're all afraid of making fools of ourselves. The more important the speech is, the more frightened we become.

　　But stop biting your finger-nails. Public speaking is easy. It's just plain talking, and you talk all the time. Although I'm basically shy(honest!), I've been making speeches and talking on radio and television for more than 30 years, and I can tell you that public speaking is not a "gift" like musical talent or being able to draw. Anybody who can talk can speak in public. Here are some of the lessons I have learned:

　　Keep it simple.

　　Your audience is going to come away with one or two of your main ideas. One or two. Not ten or 20. If you can't express in a sentence or two what you intend to get across, then your speech is not focused well enough. And if you don't have a clear idea of what you want to say, there's no way your audience will.

　　Get organized.

　　No matter how long or short your speech is, you've got to get your ducks in a row―how you're going to open, what major points you want to make and how you're going to close.

　　When I do a radio or TV piece, I often write the last sentence first. When you know where you're headed, you can choose any route to get there. A strong close is critical: the last thing you say is what your audience will most likely remember.

　　Keep it short.

　　The standard length of a vaudeville act was 12 minutes. If all those troupers singing and dancing their hearts out couldn't go on longer without boring the audience, what makes you think you can?

　　中文：

　　很少有人喜歡在公共場(chǎng)合演講，原因是我們都怕出洋相，越是重要的演講心里越恐慌。

　　但是你不必緊張兮兮的。演講其實(shí)很容易。演講就跟平常說話差不多，大家天天都在說話。我這個(gè)人盡管骨子里很害羞（這是實(shí)話！），但卻在廣播電視節(jié)目里講了30多年，說了30多年。可以這么跟你說，演講跟音樂才華和繪畫能力不一樣，不靠“天賦”。只要會(huì)說話就能演講。這里談?wù)勎易约旱膸c(diǎn)經(jīng)驗(yàn)。

　　要簡(jiǎn)單明了

　　別人聽你講話，總會(huì)記住你的一兩個(gè)要點(diǎn)。一兩點(diǎn)，不是一二十點(diǎn)。如果一兩句話不能把你想說的意思表達(dá)出來，那說明你說話的重點(diǎn)不夠突出。如果連你都不知道自己想說什么，怎么能指望別人聽明白呢？

　　要有條理

　　說話長(zhǎng)也好，短也好，必須井井有條――開始說什么，主要想談哪幾點(diǎn)，最后怎么收尾。

　　我做廣播電視節(jié)目的時(shí)候，常常先把最后一句話寫好。一旦你知道了目標(biāo)，路徑就可以任你挑選了。關(guān)鍵是收尾要有力：最后說的話別人可能記得最清楚。

　　話不宜長(zhǎng)

　　一個(gè)雜耍節(jié)目的標(biāo)準(zhǔn)長(zhǎng)度是12分鐘。如果這些演員盡情歌舞超過12分鐘都會(huì)讓觀眾厭倦的話，你說你還能怎么樣呢？

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