Great creativity. In times of need, we need great creativity. Discuss. Great creativity is astonishingly, absurdly, rationally, irrationally powerful. Great creativity can spread tolerance, champion freedom, make education seem like a bright idea. (Laughter)

偉大的創造力，在必要的時候，我們需要偉大的創造力 討論一下。偉大的創造力充滿讓人吃驚的、不可思議的、理性及非理性的力量。 偉大的創造力能夠傳播寬容和捍衛自由 且讓教育看上去是一個明智的選擇 （笑聲）

Great creativity can turn a spotlight on deprivation, or show that deprivation ain't necessarily so. Great creativity can make politicians electable, or parties unelectable. It can make war seem like tragedy or farce.

偉大的創造力能把焦點轉到損失上 或者表明那樣的損失是不必要的 偉大的創造力能讓政治家們當選 也能讓政黨敗選 它能讓戰爭成為悲劇，也可以讓它成為鬧劇

Creativity is the meme-maker that puts slogans on our t-shirts and phrases on our lips. It's the pathfinder that shows us a simple road through an impenetrable moral maze. Science is clever, but great creativity is something less knowable, more magical. And now we need that magic. This is a time of need.

創造力也可以成為文化基因的創造者，比如在我們的T恤上印上各種標語 和創造一些口頭禪 它是能為我們指出明路的開拓者 讓我們穿越一個牢不可破的道德迷陣 科學意味著聰明，但是偉大的創造力卻是不可琢磨的 它充滿了魔力，而我們現在需要這樣的魔力 現在正是需要創造力的時候

Our climate is changing quickly, too quickly. And great creativity is needed to do what it does so well: to provoke us to think differently with dramatic creative statements. To tempt us to act differently with delightful creative scraps. Here is one such scrap from an initiative I'm involved in using creativity to inspire people to be greener.

我們的氣候正在發生快速的變化，太快了 偉大的創造力需要被用在能發揮它的作用的地方 去激發我們帶著有巨大創造性的聲明去進行不同的思考 去誘導我們帶著極受歡迎的創造性的想法 去采取不同的行動 這里就有一個這樣的想法，它來自于一個我參與的倡議 它利用創造力去鼓勵人們他去做環保

(Video) Man: You know, rather than drive today, I'm going to walk.

錄像（男人的聲音）：你知道，今天我打算放棄開車，選擇步行

Narrator: And so he walked, and as he walked he saw things. Strange and wonderful things he would not otherwise have seen. A deer with an itchy leg. A flying motorcycle. A father and daughter separated from a bicycle by a mysterious wall. And then he stopped. Walking in front of him was her. The woman who as a child had skipped with him through fields and broken his heart. Sure, she had aged a little. In fact, she had aged a lot. But he felt all his old passion for her return. "Ford," he called softly. For that was her name. "Don't say another word, Gusty," she said, for that was his name. "I know a tent next to a caravan, exactly 300 yards from here. Let's go there and make love. In the tent." Ford undressed. She spread one leg, and then the other. Gusty entered her boldly and made love to her rhythmically while she filmed him, because she was a keen amateur pornographer. The earth moved for both of them. And they lived together happily ever after. And all because he decided to walk that day. (Applause)

旁白：他真的選擇了步行，而且在步行過程中他看到了一些有意思的事情 這些奇怪而絕妙的事情他本來是看不到的 一只腿發癢的鹿和一輛會飛的摩托車 一對父女和他們的自行車被一堵詭異的墻隔開了 接著他停了下來。走在他前面的是個女人 那個如孩子般的女人已經帶著他從這里穿了過去 并且傷了他的心 當然，她的年紀是稍微大了一點 事實上，她的年紀確實比較大了 但是她的歸來重新燃起了他的熱情 他輕聲的喊了聲“Ford”，那是她的名字 “不要再說了，Gusty”她說道 Gusty是他的名字 “我知道在離這里300碼的地方，在一輛篷車的旁邊有一個帳篷” “讓我們到那里去做愛吧，就在那個帳篷里” Ford脫光了衣服。她伸開一條腿，又伸開另一條腿 Gusty大膽的進入了她的身體，和她做愛 這個時候她為他拍了照片，因為她是一個狂熱但業余的色情作品制作人 連地球都為他們兩個而感動 從此以后，他們幸福的生活在一起 而這一切都是因為那天他決定步行的結果 （掌聲）

Andy Hobsbawm: We've got the science, we've had the debate. The moral imperative is on the table. Great creativity is needed to take it all, make it simple and sharp. To make it connect. To make it make people want to act. So this is a call, a plea, to the incredibly talented TED community. Let's get creative against climate change. And let's do it soon. Thank you. (Applause)

Andy Hobsbawm：我們已經擁有了科學，我們已經進行了辯論 相應的道德準則也已盡人皆知 我們需要有偉大的創造力去處理這一切 讓它變得簡單明了 去把它聯系起來，讓每一個人都愿意去行動起來 所以這是對不可思議的天才般的TED社區的 一個呼吁和請求 讓我們有創造性的去應對氣候的變化 讓我們馬上行動起來！謝謝 （鼓掌）

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