商業(yè)計(jì)劃書(shū)市場(chǎng)策略--商務(wù)英語(yǔ)信函
第七講：市場(chǎng)策略(marketing strategy)
市場(chǎng)營(yíng)銷(xiāo)策略極富挑戰(zhàn)性，投資者希望了解公司的產(chǎn)品從生產(chǎn)到大最終用戶(hù)手中的全過(guò)程，因此這部分應(yīng)該包括以下內(nèi)容：
1． 營(yíng)銷(xiāo)機(jī)構(gòu)和營(yíng)銷(xiāo)隊(duì)伍；
2． 營(yíng)銷(xiāo)渠道的選擇和營(yíng)銷(xiāo)網(wǎng)絡(luò)的構(gòu)建；
3． 廣告策略和促銷(xiāo)策略；
4． 價(jià)格策略；
5． 市場(chǎng)滲透與開(kāi)拓計(jì)劃；
6． 市場(chǎng)營(yíng)銷(xiāo)中意外情況的應(yīng)急對(duì)策等。
價(jià)格制定策略，例如：
the prices for our products /services are determined first and foremost by xxx (competition, costs, suppliers, manufacturers, package deals).
關(guān)于折扣，例如：
we can take advantage of volume purchases by xxx.
關(guān)于直銷(xiāo)，例如：
the majority of sales will be through direct sales by the (company) sales staff. (company) anticipates hiring xxx additional sales representatives to (cover additional territories, retailers, distributors, markets, sell specific products /services).
銷(xiāo)售渠道，例如：
by operating within these distribution channels in this manner we feel that we can maintain control of our market. in addition, we can generate growth at a reasonable pace and obtain excellent sales results.
關(guān)于顧客服務(wù)，例如：
another service to add value is to provide warehousing of customer inventory. this allows us to book larger orders and provide faster order response.
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