名人作為產品的代言人 Celebrities as Products’ Spokespersons
In the contemporary society, it is very common for celebrities, or the so-called superstars to be spokesperson for a wide variety of products. On the Internet, television, newspapers, magazines and even on the walls of some buildings, you may find celebrities in the advertising posters.
在當代社會，名人，或所謂的超級明星，成為各種各樣的產品的代言人，都是很平常的事情。在互聯網、電視、報紙、雜志甚至是一些建筑物的墻上，你都可以在廣告海報上找到名人。
There are some problems existing in celebrities’ endorsing products. In the first place, some stars may know nothing about the products but still accept the invitation as their spokesperson. To these stars, “Look before leap” is just a saying. In the second place, for the sake of money, some stars advertise for items with low quality, even for fake commodities. They never care about consumers’ interests.
在名人代言產品中存在一些問題。首先，一些明星可能對產品一無所知，但仍然接受邀請作為他們的代言人。對這些明星來說，“三思而后行”只是一種說法。第二，為了錢，一些明星為低質量的商品做廣告，甚至是假冒偽劣商品。他們從不關心消費者的利益。
In my view, as spokespersons, celebrities represent the products. They should understand that the products they are endorsing concern their images and consumers’ interests. Therefore, before endorsing products, they should learn about the products as much as possible. Only by doing so, can they be trusted by their fans and protect the legal rights of general public.
在我看來，作為代言人，名人代表產品。他們應該明白，他們支持的產品關注的是他們的形象和消費者的利益。因此，在認可產品之前，他們應該盡可能多地了解產品。只有這樣，他們才能得到粉絲的信任，并保護公眾的合法權益。
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