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文化的三大層次

There are also several levels of culture. On the material level, a culture has an economy that provides a way to produce and exchange material goods in order to survive. A material culture provides humans a way to feed, shelter, and clothe themselves. On the social level, a culture gives humans a way to organize themselves. Social culture involves kinship and family. It also gives societies a work life and political structure. The last level of culture involves the ideological. It gives a group of people a unique way of thinking about beliefs, values, and ideals. All of these different aspects of culture give humans an understanding of how the world works and how they live and act in their own environment.

文化干擾的概念

Culture jamming is the act of transforming mass media to produce commentary about itself, using the original medium’s communication method. It is a form of public activism which is generally in opposition to commercialism, and the vectors of corporate image. The aim of culture jamming is to create a contrast between corporate or mass media images and the realities or perceived negative side of the corporation or media. This is done symbolically, with the “detournement” of pop iconography.

Culture jamming is based on the idea that advertising is little more than propaganda for established interests, and that there is a lack of an available means for alternative expression in industrialized nations. Proponents see culture jamming as a resistance movement to the hegemony of popular culture, based on the ideas of “guerrilla communication”.

Culture jamming’s intent differs from that of artistic appropriation (which is done for art’s sake) and vandalism (where destruction or defacement is the primary goal), although its results are not always so easily distinguishable.

文化同化的概念

Cultural assimilation (often called merely assimilation) is an intense process of consistent integration whereby members of an ethno-cultural group (such us immigrants, or minority groups) are “absorbed” into an established, generally larger community. This presumes a loss of many characteristics of the absorbed group.

Assimilation can be the process through which people lose originally differentiating traits, such as dress, speech particularities or mannerisms, when they come into contact with another society or culture.

Assimilation may be voluntary, which is usually the case with immigrants, or forced upon a group, as is usually the case with the receiving “host” group or country. A region or society where assimilation is occurring is sometimes referred to as a melting pot.

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