商業(yè)計(jì)劃書(shū)概述--商務(wù)英語(yǔ)信函
第一講：概述(executive summary)
概述是整個(gè)商業(yè)計(jì)劃的第一部分，相當(dāng)于整個(gè)商業(yè)計(jì)劃的濃縮，使整個(gè)商業(yè)計(jì)劃的精華所在。一般將概述放在最后書(shū)寫(xiě)，頁(yè)數(shù)應(yīng)控制在2頁(yè)以內(nèi)。
概述應(yīng)包括的基本內(nèi)容有：
企業(yè)的宗旨，例如：
in 2007, abc corporation was created to...
now, abc corporation is at a point where…
背景介紹，例如：
for many years people have…
the condition of the industry today is such that…
產(chǎn)品或服務(wù)及市場(chǎng)競(jìng)爭(zhēng)情況，例如：
we have just completed the development of s30 – a novel and proprietary construction tool compared to competitive products, our s30 can…
企業(yè)目標(biāo)，例如：
our objective, at this time, is to propel the company into a prominent market position. we feel that within 5 years abc corporation will be in a suitable condition for further expansion, an initial public offering or profitable acquisition. to accomplish this goal we…
管理團(tuán)隊(duì)和管理組織，例如：
our management team consists of 5 men and women whose backgrounds consist of 10 years of marketing with…
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