BEC考官教你商務英語寫作 第四章商務報告寫作:Unit 2 格式及語言要求(1)
商務報告的篇幅有長有短.長篇的報告(即正式報告)長達十幾貞,有時甚至幾百頁,用以強調(diào)、分析錯綜復雜的問題;而篇幅短的報告只需要一兩頁紙.可以以信函的格式或備忘錄的格式寫出。
寫作格式
商務報告由報頭和正文兩個部分組成。其中,報頭一般采用備忘錄的格式寫出,即采用To.From,Date 和Report on 的格式完成。
正文則需要根據(jù)不同性質(zhì)的報告分成不同的幾個部分。比如,如果寫日常報告,格式可以是:
Introduction
Findings
Conclusion(s)
Recommendation(s)
如果寫研究成果報告,格式可以是:
Aim
Method
Results
Conclusions
總之,報告根據(jù)種類的不同,其格式也是千變?nèi)f化.下面的報告是某家公司銷售部想要舉辦一個為期一天的培訓課程,因此該部門向總經(jīng)理提出舉辦培訓班的建議報告。這份商務報告采用了便函式報告的寫作格式,請仔細閱讀,認真領(lǐng)會。
示例
To: John Smith, Managing Director
From: Judy Zhang, Sales Manager
Date: 19 May 2004
Report on Recommendation for a One-day Training Session
Introduction
The aim of this report is to recommend a one-day training session called"Familiarity with your Post" for the sales representatives of the Sales Department.
Reasons
We have recruited several sales representatives recently. In spite of former sales experience, they are not familiar with their new working environment and may need quite a period to adapt to everything. Such a one-day training session seems to be necessary and urgent.
Contents and Benefits
They are many times relevant to the one-day training session for the sales representatives, which are designed to highlight work efficiency in the company.
Some brief information of the company should be given, such as the company's history, its organizational structure and financial structure. The current situation of the company should be emphasized too. These would probably develop their loyalty and affection to the company.
They must be informed of the company's main products, its annual sales volume, and the sales target of this year. Clear recognition of this can help them adjust their personal goals and it will be served as great motivation.
Then, the course can focus on our customers, High value should be put on the types and characteristics of the target customers. Their need are also expected to be transmitted to the sales representatives, which will help them to be more responsive and adaptive when selling products.
They should be given a brief introduction to the people whom they are working together with since co-ordination and teamwork can greatly contribute to the company.
Recommendations
We strongly recommend that training be arranged as soon as possible. And it could not be held on weekends, or it may occupy their spare time.
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