A Growing Force in Business
More women than ever are in the workforce， they are starting business at twice the rate of men， and about a third of working women earn more than their spouses. The male oriented world of financial services is taking note.
越來越多的女性走上了工作崗位，她們創業的增長速度是男性的兩倍，有大約三分之一的職業女性收入超過了她們的配偶，一直以來把男性作為主要服務對象的金融服務領域正在關注著這一現象。
The number of high net worth women， those with three million dollars or more in investable assets， is growing at nearly double the pace of men in this group， that‘s according to a recent survey by Merrill Lynch. How do they do it？
美林證券最近的一份調查報告指出，那些有著高凈值資產的女性，即那些擁有可用于投資性資產在三百萬美元以上的女性，她們人數正不斷增長。她們是怎樣成功的呢？
Paying attention to detail is key to Jeanette Nostra‘s job. As president of G-III Apparel Group she supervises marketing， merchandizing and product development for the company， keeping close tabs on everyone from division VPs to designers. Her hands-on management style has helped her rise through the ranks at the apparel maker over the past two decades， and her compensation during that ascent ahs contributed to her assets.
留意細節是珍妮特。諾斯特的工作關鍵。作為G-III服裝集團的總裁，她為公司管理著市場營銷、商品銷售和產品開發等環節，監督著公司的每一個人，包括從各部門的副總裁道設計師。在過去的20年中，這種親力親為的管理作風使她在服裝界穩步上升，而她在晉升的過程中獲得的薪水不斷地為她的資產添磚加瓦。
Studies show most women with high net worth from Carly Fiorina to Meg Whitman to Andrea Jung， have worked for their fortune rather than inherited it.
研究顯示，包括從卡莉。菲奧莉娜到梅格。惠特曼及鐘彬嫻在內的大多數女性，她們的財富并不是繼承來的，而是通過自己的艱苦奮斗得來的。
As women have become a powerful force in business， many have caught up with men in terms of earning power and assets. In fact， 43 percent of Americans who have over a half a million dollars in assets， are women， and financial services firms are increasingly servicing this high net worth group.
Many of these women have different priorities than men when it comes to managing their money.
由于女性已經成為生意場上的一支生力軍，她們當眾的許多人在掙錢能力和財富方面已經趕上了男性。而實際上，在擁有超過50萬美元資產的美國人當中，就有43%是女性。金融服務界正為這一擁有巨額凈資產的人群提供越來越多的服務。
A recent Merrill Lynch survey of wealthy women， those with three million dollars or more in investable assets， found nearly all of them work with an advisor or private money manager. Women， are very interested in relationships， feeling comfortable with what they‘re doing， getting education about it.
美林證券公司最近對那些用于300萬以上可用于投資資產的富有女性做了一份調查，報告顯示：她們中幾乎所有人都與理財顧問或私人金融經理打交道。女性通常對與他人的關系和他人的意見很感興趣，她們重視與他人保持長期的關系，對自己的投資行為感到滿意，并從中學到知識。
Merrill‘s survey showed as they become more educated， wealthy women are interested in tapping into sophisticated investment strategies， like private equity or direct investments. And where wealthy women differ from most men is in their interests in socially responsible investing.
這項調查還表明，隨著富有女性在這方面的知識積累越來越多，她們開始著手更為復雜的投資策略，如私募投資和直接投資等。富有的女性和男性最大的區別就是她們對那些負有社會責任的投資更加感興趣。
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