"We have a great conference for you this week. Over 5200 attendees, 57 countries, and we sold out in eight days."

“我們?cè)诒局芙o各位準(zhǔn)備了一個(gè)很棒的會(huì)議。共有超過57個(gè)國家、5200個(gè)參與者，而這我們只花了8天時(shí)間就辦到了。

"We apologize to folks who couldn't be here... this is the biggest place we can get, so... anyway." Laughs!

“我們向那些無法與會(huì)的朋友們道歉，但這已經(jīng)是我們可以安排的最大的會(huì)場(chǎng)了，笑~"

10:03AM "We're excited about this year's conference and thrilled to have you here."

"今年的大會(huì)讓我們感到很興奮，我們也很高興大家聚在這里”

10:03AM "I want to give you some updates, and I want to start with the iPad. It's changing the way we experience the web, email, photos, maps, video, you name it. It's a whole new way to interact with the internet, apps, content and media."

“我來分享一些最新的消息，先從iPad開始說起。它重新定義了人們上網(wǎng)，郵件，照片，地圖，等很多其他方面的體驗(yàn)。它提供了一種和網(wǎng)絡(luò)，程序，內(nèi)容和媒體互動(dòng)的方式”

10:04AM "It is magical, I know it because I got this email: I was sitting in a café with my iPad, and it got a girl interested in me!." "So there's proof." Huge cheers.

“它太神奇了，在我收到的一封郵件里用戶寫道：ipad讓我在咖啡廳里泡到了馬子！”。“這就是證據(jù)”巨大的掌聲。

10:05AM "We're selling one every 3 seconds. We've started shipping international... and we have a little real of press coverage, can we roll that?" A clip of international coverage of the iPad...

10:05AM “我們每3秒鐘就可以售出一臺(tái). 并且已經(jīng)開始在其它國家發(fā)售。。。我們有一些其它國家的新聞報(bào)道，我可以和大家分享嗎？”一段國際上關(guān)于ipad的報(bào)道。。。

10:05AM Yes, people are freaking out all over the world about the iPad. Really really freaking out.

10:05AM 是的，全世界的人民都在為ipad而瘋狂。異常的瘋狂！

10:06AM Big cheers -- and Steve is back out. "We're in 10 countries today, we'll be in 19 by July. So there are now 8500 iPad apps in the app store. It can run iPhone apps too. These 8500 apps have been downloaded over 35m times. That's about 17 apps per iPad that have already been downloaded. That's a great number. Let me show you a few."

10:06AM 巨大的掌聲--喬布斯又回來了。“目前已有10個(gè)國家發(fā)售ipad了，這個(gè)數(shù)字將在7月上升到19個(gè)。目前已經(jīng)有8500個(gè)ipad原生軟件。ipad還可以運(yùn)行iphone軟件。這8500款軟件已經(jīng)被下載超過3500萬次。也就是每臺(tái)ipad已經(jīng)下載超過17款軟件。這是一個(gè)非凡的數(shù)字。讓我來向你們展示其中一些優(yōu)秀作品"

10:07AM "Here's an app that's really cool -- it's called The Elements.

10:07AM "這是一款非常酷的軟件---它的名字是Elements”

10:08AM "A friend of mine wrote this, and he sent me an email and he said I could use it. I earned more in the first day of selling Elements than I did in the past 5 years of Google ads on periodictable.com" Ouch

10:08AM “我的一個(gè)朋友在給我的電子郵件中說他能使用這個(gè)程序。在google過去5年的廣告收益，我們?cè)诘谝惶斓匿N售中就達(dá)到了，并且超將其過。”

10:10AM "Publishers tell us that sales of there eBook sales are at 22% right now. 22% in iBooks. We're making some changes today -- notes, you can make notes right here, new bookmarks, and a new page displaying your notes and bookmarks."

10:10AM 出版商反饋給我們的消息是ebook的銷售額現(xiàn)在已經(jīng)達(dá)到了22%，電子書的銷售額竟然達(dá)到了22%。我相信我們?cè)诟淖冎恍〇|西，關(guān)于notes，你可以設(shè)置新的書簽，并且可以在書簽上打開新的標(biāo)簽頁。

10:10AM "We're also adding PDF viewing in the app. We've put a selector right up top, you can select PDFs, you get a whole new bookshelf. They just look gorgeous."

10:10AM 我們也在程序中添加了pdf瀏覽功能的支持，而且我們已經(jīng)將其置頂作為重點(diǎn)推薦，您能夠選擇合適的方式瀏覽pdf，也能開始全新的書簽體驗(yàn)，這一切看起來都是非常華美的。

10:11AM "So PDF viewing built right in. That enhancement will be out later this month. So that is my update for the iPad."

10:11AM 現(xiàn)在，pdf瀏覽已經(jīng)內(nèi)置了，這一新的改變將在這個(gè)月底推出，這是ipad的升級(jí)與更新。

10:12AM "Next, I'd like to talk about the App Store. Before I do that, I want to make something clear. We support two platforms: HTML5 -- it's a completely open, uncontrolled platform. And we fully support it."

10:12AM 接下來，讓我來談?wù)勱P(guān)于應(yīng)用程序商店（AppStore）的一些事宜，在這個(gè)之前，我們首先說明兩個(gè)我們可以使用的平臺(tái)，第一個(gè)是HTML5平臺(tái)，這是一個(gè)完全開放的，而且沒有限制的平臺(tái)。

10:12AM "Anyone can write HTML5 apps. The second one is the App Store. It's the most vibrant app store on the planet."

10:12AM 任何人都可以寫HTML5平臺(tái)上的應(yīng)用程序。第二個(gè)就是關(guān)于應(yīng)用程序商店（App Store）這是世界上最為熱門而且豐富的地方。

10:13AM "So we have two platforms we support. Now you've heard about our process of approving apps. We get about 15k submissions a week. They come in at up to 30 different languages."

10:13AM 這兩個(gè)平臺(tái)對(duì)我們來說，完全支持，完全開放。其次，就是關(guān)于應(yīng)用程序?qū)徟倪^程，每周，我們平均能夠收到高達(dá)30多種不同語言不同國家的近15000份待審核的應(yīng)用程序。

10:13AM "Guess what? 95% of all apps submitted are approved within 7 days."

10:13AM 猜猜會(huì)如何？其中有95%上交的應(yīng)用程序會(huì)在提交后的7天之內(nèi)批準(zhǔn)發(fā)布。

10:14AM "What about the ones we don't approve? Well why is that? What are the reasons? 1: the app doesn't do what you said it would. 2: It uses private APIs... and if they change the app will break... and the third reason? They crash."

10:14AM 為什么會(huì)有一部分沒有通過審核？是什么原因？1、有的應(yīng)用程序重復(fù)率太高，很相似；2、有的應(yīng)用程序有加密的APIs，如果一旦他們被黑客破解，鉆空子...后果...而第三個(gè)原因是什么？就是太不穩(wěn)定，總是崩潰。

10:15AM "If you were in our shoes, you'd be rejecting for the same reasons. Even with this, 95% are approved in seven days. Sometimes you read these articles and you think something is going on..."

10:15AM 所以這就是為什么只有95%的程序通過審核發(fā)布。

10:16AM "I'd like to highlight the eBay app -- a quote from John Donovan about the massive sales eBay has done in the iPhone app -- $600m." "Now I'd like to talk about something else... Netflix, Netflix on the iPhone."

10:16AM 這里我著重強(qiáng)調(diào)一下易趣（eBay）的應(yīng)用，通過iphone上易趣買寶貝，易趣老大John Donovan穩(wěn)賺了近6億美元的收入

10:16AM Reed Hastings from Netflix is out!

10:16AM Reed Hastings來了。

10:16AM "We just launched Netflix for the iPad, and it's been a huge success. It's the #1 most downloaded in entertainment apps. But I'm happy to announce Netflix for iPhone coming this summer, for free."

10:16AM “我們剛剛在iPad上發(fā)布了Netflix，并且非常成功。目前它是娛樂項(xiàng)目中下載量最大的軟件。而我很高興的宣布iPhone版Netflix這個(gè)夏天也將發(fā)布，并且是免費(fèi)的。”

10:17AM Demo time!

10:17AM 展示時(shí)間！

10:17AM You can pick up your viewing place from iPad to iPhone (we assume other streaming you're doing on Netflix say... on the Xbox...)

10:17AM 你可以在iPad和iPhone上隨時(shí)獲取你的播放位置（我們假設(shè)了你可能會(huì)在別的平臺(tái)上使用Netflix……比如Xbox……）

10:17AM Search, instant queue... yep... Netflix. On the iPhone.

10:17AM 搜索，即時(shí)隊(duì)列……不錯(cuò)……iPhone上的Netflix。

10:18AM "Netflix is taking advantage of Apple's adaptive bitrate technology. And it allows us to seamlessly switch between networks." Oh snap -- 3G is a go.

10:18AM “Netflix正在利用蘋果的自適應(yīng)比特率技術(shù)。而且它可以讓我們?cè)诟骶W(wǎng)絡(luò)之間實(shí)現(xiàn)無縫切換。”哎呀——3G嘛。

10:19AM Steve is back. "That's great. Next up, zygna. Let me have them explain it." Mark Pincus from Zygna is out.

10:19AM 史蒂夫再次回到舞臺(tái)，“今天我們將介紹一下在iphoe上的農(nóng)場(chǎng)游戲。這是個(gè)非常受歡迎的游戲，很高興的是，我們已經(jīng)將它帶到iphone上了”

10:19AM "Thank you for having us today. Today we're introducing 'Farming' for the iPhone. 'Farmville' is our most popular game, and we're excited to bring it to the most popular mobile platform in the world."

10:19AM 今天我們要介紹iPhone版的農(nóng)場(chǎng)游戲。Farmville是我們最流行的游戲，能把它搬上世界上最流行的平臺(tái)，我們對(duì)此很興奮。

10:20AM "We have over 70m active users. They've raised over $2m for Haiti." Demo time. Ah, syncs with your Facebook farms, apparently.

10:20AM 我們有大概7千萬活躍用戶，他們已經(jīng)向海地dz捐款超過200萬美金。

10:21AM In app purchases for the marketplace... if that's your thing. Ha! "Is that a Snow Leopard?" "It sure is, and it's only on the iPhone."

10:21AM 購買app就像在市場(chǎng)買東西一樣隨心。這是雪豹系統(tǒng)么？沒錯(cuò)，但是他僅僅在iphone上運(yùn)行。

10:21AM "We now have withering crop push notifications." Big laughs.

10:21AM 現(xiàn)在，我們收到莊稼萎縮的通知了，隨時(shí)隨地的push給我們。引得現(xiàn)場(chǎng)大笑。

10:22AM "With Farmville on the iPhone, you'll be able to farm anytime, anywhere. But I'm most excited about how good tractoring just got."

10:22AM “有了iphone版開心農(nóng)場(chǎng)后，你可以隨時(shí)隨地采收。能這樣采收莊家真的讓我們很興奮”

10:22AM We're guessing this is really awesome if you play Farmville. We don't. Play it.

10:22AM 如果我們玩開心農(nóng)場(chǎng)的話這確實(shí)不錯(cuò)。但是我們并不玩。

10:22AM "Thanks, that's our game!"

10:22AM "謝謝，這就是我們的游戲新作“

10:23AM Available end of June.

10:23AM “它將于6月底上架”

10:23AM "Next up, Activision. Karthik Bala is here to tell us about Guitar Hero."

10:23AM “接下來是Activision公司。Karthik Bala將為大家呈現(xiàn)吉他英雄”

10:24AM "We developed a brand new experience for the iPhone and iPod touch..."

10:24AM “我們針對(duì)iphone和ipod touch開發(fā)了一種全新的游戲體驗(yàn)”

10:24AM "The game comes with classic rock from Queen and the Rolling Stones..."

10:24AM “游戲包含來自Queen，滾石等多首經(jīng)典搖滾歌曲”

10:25AM "As you can see we have the obvious tapping mechanics. With the introduction of a new strumming mechanic, our team has made gameplay perfect."

10:25AM “就像你們看到的，我們還是使用觸屏點(diǎn)擊操作。利用撥彈的操控方式，我們的團(tuán)隊(duì)讓游戲體驗(yàn)變得完美”

10:26AM Oh goodness. There is air guitar happening on stage. And the music just got super loud! "You rock!" Big cheers for that.

10:26AM  噢，天啊。臺(tái)上在表演空氣吉他。音樂聲很響。"You Rock！"巨大的掌聲。

10:26AM "You can start rocking out today -- it's available in the app store for $2.99."

10:26AM “游戲?qū)⒂诮裉煺缴霞埽蹆r(jià)2.99美元”

10:26AM Steve is back. "You know he was playing that in real time there... that's pretty cool."

10:26AM 喬布斯回來了，“你知道他是玩吉他的，這個(gè)軟件真的很棒！"

10:27AM "I have a few great pieces of info to share with you this morning. Last week we crossed 5b downloads. This next thing is my favorite stat of the whole show. You know we give 70% of revenue to developers. So how much have we paid? To date? Just a few days ago we crossed $1b." Wow, ha. A check made out to "developers" for a billion!

10:27AM “今早還有一些不錯(cuò)的消息和大家分享。上周我們的總下載量已經(jīng)突破50億了。另外還有一個(gè)我個(gè)人很在意的數(shù)字，大家知道軟件銷售70%的份額是給開發(fā)者的，那到今天他們已經(jīng)獲得了多少呢？幾天前，這個(gè)數(shù)字已經(jīng)突破了10億美元。"iPhone軟件開發(fā)者已經(jīng)收入破10億了呀！

10:28AM "And that's what makes the app store the most vibrant on the planet. Not only for users but developers as well. Now I'd like to talk about the iPhone."

10:28AM “這也是為什么appstore是地球上最有活力的軟件商店。用戶和開發(fā)者都能從中受益。接下來我要開始說說新iPhone了"

10:29AM "There have been a lot of stats floating around, market research, studies. Some are okay, some are questionable. I'd like to give you two pieces of data. The first is a report that just came out from Nielsen. They said what is the marketshare in the US? RIM, #1 with 35%, iPhone, 28%, Windows 19%, Android 9%... Nielsen said we're over three times the marketshare of Android."

10:29AM 這里有一些很大浮動(dòng)的市場(chǎng)調(diào)查，當(dāng)然，有些是好的，有些存在疑問。這里有兩份數(shù)據(jù)，第一個(gè)是一份報(bào)告，剛剛從Nielsen拿到。里面的內(nèi)容是在美國marketshare占有多少份額？RIM, #1 with 35%, iPhone, 28%, Windows 19%, Android 9%... 我們是Android 的三倍還多。。。

10:30AM "Here's another one -- mobile browser usage. iPhone is at 58.2%, and Android is at 22.7%... that may help you put things in perspective."

10:30AM 另外一個(gè)是手機(jī)瀏覽器的使用比情況，使用iPhone瀏覽的為58.2%, 谷歌Android 只有22.7%...

10:30AM "So let's get back to iPhone. In 2007 iPhone reinvented what we thought of as a smartphone. It's hard to remember what it was like. It was really different before the iPhone."

10:30AM 言歸正傳，讓我們回到最開始的iphone，2007年iphone的誕生徹底改變了智能手機(jī)的時(shí)代，是一個(gè)新時(shí)代的開始，iphone締造了智能多點(diǎn)觸摸手機(jī)的神話，這一切是真的只有iphone做到了！

10:31AM "It started to change things. In 2008 we added 3G and the App Store, in 2009 the 3GS was twice as fast, and we added some other cool features like video... in 2010 we're going to take the biggest leap since the original iPhone."

10:31AM 當(dāng)然，我們也在進(jìn)步，在改變，2008年二代iphone的誕生和應(yīng)用程序商店的成熟，接著是2009年三代iphone的問世次次都在引領(lǐng)著電子時(shí)代的發(fā)展和潮流，而如今，2010年，我們將在4代iphone上融入更多的心血，擁有更大的質(zhì)的飛躍。

10:31AM "We're introducing iPhone 4."

10:31AM 讓我來引薦這部強(qiáng)大的iphone 4代吧。

10:31AM "Now, this is really hot. There are over 100 new features, but I'm going to cover 8. The first one? An all new design."

10:31AM 炙手可熱的4代iphone，擁有超過近100個(gè)新的功能。要我來說，第一個(gè)新的，那就是新的設(shè)計(jì)。

10:32AM "I don't know if you've ever seen this." Ha! Huge cheers!

10:32AM 我不知道你們是不是已經(jīng)見過了？Jobs很風(fēng)趣的笑著說（Jobs的意思是說前面泄露的4代iphone的信息，可能大家會(huì)有點(diǎn)眼熟）現(xiàn)場(chǎng)一片歡呼。

10:32AM "You ain't seen it..."

10:32AM 你們一定看到了，哈哈

10:32AM "You gotta see this in person. This is beyond the doubt, the most precise thing, and one of the most beautiful we've ever made. Glass on the front and back, and steel around the sides. It's like a beautiful old Leica camera."

10:32AM 新的iphone正反面采用玻璃鏡面制作，側(cè)面使用和新款mac一樣的材質(zhì)制作，看起來就像一臺(tái)漂亮的經(jīng)典徠卡相機(jī)。

10:33AM "And it's really thin. This is the new iPhone 4."

10:33AM 就是這樣，這次是真正的顯露在你們眼前了，iphone 4代

10:33AM "It is 24% thinner than the iPhone 3GS."

10:33AM 它要比三代還薄24%

10:33AM "As a matter of fact, it is the thinnest smartphone on the planet."

10:33AM  事實(shí)上，他是全世界上最薄的智能手機(jī)

10:33AM "Here are the volume controls... we have a front facing camera, micro SIM tray, camera and LED flash on the back..."

10:33AM “這里是音量控制鍵...這里是一個(gè)前置攝像頭、S這是IM卡托，后面則是攝像頭和LED閃光燈..”

10:34AM "Bottom, mic, top, headset jack, noise cancellation mic..."

10:34AM 底部，麥克風(fēng)；頂部，耳機(jī)插孔，噪聲消除麥克風(fēng)

10:34AM "Now because there have been photos around, people have asked 'what's this'" The lines!

10:34AM 現(xiàn)在因?yàn)橛袌D片，人們開始問“這是什么？”，這些線是什么？

10:35AM "This doesn't look like Apple... what are these lines? They are part of the primary structural elements of the phone... this is part of brilliant engineering. It uses the band as part of the antenna system!"

10:35AM 覺得不像蘋果的風(fēng)格？那么這些線到底是什么？——它們是手機(jī)的主要結(jié)構(gòu)構(gòu)件的一部分（十分卓越的工程設(shè)計(jì)），它們是天線！

10:35AM "It's never been done before." Uh, we called this!

10:35AM“這是從來沒有過的創(chuàng)舉！”嗯，創(chuàng)舉，我們這樣稱呼它！

10:36AM "It's the thinnest smartphone ever. Stainless steel, glass on the front and back. Extraordinary build quality. I don't think there's another consumer product like this. So this is our all new design for the iPhone 4. And that's the first one."

10:36AM “這是世界上最薄的智能手機(jī)。不銹鋼機(jī)身，在正面和背面是鋼化玻璃。出色的質(zhì)量。我不認(rèn)為還有其他的消費(fèi)產(chǎn)品能做到這樣。好了，這就是我們iPhone 4的新設(shè)計(jì)。這是第一部分。“

10:36AM "Second one, this is a biggie. Something we call the Retina Display. What's that? In any display there are pixels. We dramtically increased the pixel density, Four times the amount."

10:36AM 第二點(diǎn)，這是一個(gè)大事件。我們稱之為視網(wǎng)膜顯示。什么意思呢？我們做到顯示屏幕都有像素。而這個(gè)技術(shù)極大地增加了顯示的像素密度,像素是原先的4倍！。

10:37AM "Why is that important? Let's say we want to draw the letter A -- as you can see, we can get far more precision. And we play all sorts of tricks." He's showing anti aliasing.

10:37AM “為什么這一點(diǎn)那么重要嗎？假設(shè)一下，我們準(zhǔn)備寫字母A,正如你看到的那樣——我們可以看得更清晰。不僅如此。我們用各種手段。”他展示著圖像反失真過程。

10:37AM "Because we have four times as many pixels, we get really, really sharp text. Now the retina display as 326 pixels per inch." Wow.

10:37AM “因?yàn)槲覀冇?倍的像素，我們得到了非常、非常清晰的文字。視網(wǎng)膜顯示技術(shù)使得現(xiàn)在顯示為每英寸326像素。”哇！

10:38AM "People haven't even dreamed about a display like this. But there's more -- it turns out there's a magic number that is right around this ppi that when you hold it away from your face... all of sudden things start to look like continues curves. Like text in a fine printed book."

10:38AM “人們做夢(mèng)都沒想過會(huì)有這樣的顯示效果。但是還有更多——這個(gè)ppi還有個(gè)很神奇的數(shù)字，就是當(dāng)你把它從臉旁稍微拿開時(shí)……忽然間所有的東西看起來都變得那么圓滑。就像一本印刷質(zhì)量很好的書一樣。” 

10:38AM "We are comfortably over that limit. Here's a normal display on the left, and the RD on the right. Can you see it?"

10:38AM “我們完全超越了那個(gè)極限。左邊這個(gè)是普通的顯示效果，而右邊的是RD的。看出來了嗎？”

10:39AM "Once you use a Retina Display, you can't go back. When you get to character based languages it's also striking. And it's not just text. It's images and video as well."

10:39AM “一旦你開始使用RD，你就不能不用它了。而當(dāng)你使用基于字母的語言時(shí)它更是引人注目的。而且這不止是對(duì)于文本，對(duì)圖像和都會(huì)有效。”

10:39AM "Pretty amazing, isn't it?"

10:39AM “很驚人，不是嗎？”

10:39AM "So I'd like to show this to you live. I have a 3GS here, and I've got a new iPhone 4."

10:39AM “那么我現(xiàn)在想給你們現(xiàn)場(chǎng)演示一下。我現(xiàn)在有一部3GS，還有一部新的iPhone 4。”

10:39AM "So let me get them both fired up here."

10:39AM “那么我來把它們都開啟。” 

10:40AM "Look at that difference..." There is something notable here -- but the RD is definitely darker...

10:40AM “看出那區(qū)別了嗎……”的確有一些可以辨別出的區(qū)別——但RD的亮度卻要暗的多了……

10:40AM "Look at the icon, look at the text, look at the icon of the clock... isn't that amazing?"

10:40AM “看看這個(gè)圖標(biāo)，看看這段文字，看看時(shí)鐘的那個(gè)圖標(biāo)……很驚人，不是嗎？”

10:41AM "So now I'm going to go to some websites. I'm going to go to the NYT... let's compare." Loading slowly... "Our networks in here are always unpredictable..."

10:41AM：現(xiàn)在，我來瀏覽一下其他網(wǎng)頁，現(xiàn)在，我進(jìn)入到紐約時(shí)報(bào)的主頁，讓我們對(duì)比一下，緩沖比較緩慢。這里我們的網(wǎng)絡(luò)始終變化無常。 

10:41AM "You know you could help me out, if you're on WiFi if you could just get off... well we're having a little problem here." Oh boy, the iPhone 4 is NOT loading.

10:41AM 你知道你能幫我們解決這些個(gè)小問題。如果你正在使用wifi，那么你可以隨意關(guān)閉它。現(xiàn)在有點(diǎn)小問題，但是，我們的iphone4 居然不用緩沖！！！

10:42AM "Okay, we're going to switch over to some backups here, I have a feeling we might have the same problem..." Deadly silent here. Oooh, error ballon about the dock connector! "Well geez..." Wow.

10:42AM 現(xiàn)在，我們來換個(gè)角度，但是，我感覺可能會(huì)遇到相同的問題了。這時(shí)候全場(chǎng)極為安靜，大家都在拭目以待。

10:43AM "I'm afraid we have a problem and I'm not going to be able to show you much today... let's just go take a look at some photos here... take a look at that." Wow, this is striking -- huge difference in quality．

10:43AM 我想我們遇到點(diǎn)困難了，我也不愿意展現(xiàn)太多給大家，讓我們來看看照片。看這。wooo，這是非常出眾的，來自全場(chǎng)的贊嘆。

10:43AM Someone is going down for this network glitch.

10:43AM 也許有些人會(huì)對(duì)此感到很失落了。

10:43AM "One more time... sorry guys..." Wait, it's loading. The audience is oohing!

10:43AM 再試一次吧。對(duì)不起大伙，哦，不，等等，他開始緩沖下載了，所有的觀眾都驚叫起來。

10:44AM Seeing the NYT load has never been so exciting. "Scott, you have any ideas?" Someone yelled Verzion! Ha!

10:44AM 看紐約時(shí)報(bào)從來都沒有這么興奮，hey，你有什么想法么？

10:44AM Bang! 960 x 640 display.

10:44AM 喔！！！！！960x640的分辨率

10:44AM 800:1 contrast ration, 4x better than the 3GS

10:44AM 對(duì)比度800：1，是3GS的4倍

10:45AM IPS technology -- "Quite a bit better than OLED."

10:45AM，IPS科技工藝，確實(shí)比OLED好太多

10:45AM 3.5 inch display.

10:45AM 3.5英寸顯示屏

10:45AM 78% of the pixels on iPad.

10:45AM 像素是ipad的78%

10:46AM "It makes it so your apps run automatically on this, but it renders your text and controls in the higher resolution. Your apps look even better, but if you do a little bit of work, then they will look stunning. So we suggest that you do that. So that is the Retina Display. Awesome text, awesome images, and awesome video. We think this will set the standard, and no one is going to come close."

10:46AM 因此軟件能自動(dòng)在這樣的分辨率運(yùn)行，但現(xiàn)在的分辨率會(huì)渲染你的文本，控制在更高的分辨率。應(yīng)用程序看起來的效果會(huì)更好，如果你稍加設(shè)置，會(huì)有令人眩暈的效果。因此我建議你們這樣做。這就是視網(wǎng)膜顯示器。極好的文本、很棒的圖片和絕妙的。我想這會(huì)成為標(biāo)準(zhǔn)，而且沒人能接近這一標(biāo)準(zhǔn)。

10:47AM "It's the window into your apps, your media... into your content. And we have something that's the best window on the planet." Well, that's hyperbolic a touch.

10:47AM 這是進(jìn)入應(yīng)用程序、媒體...內(nèi)容的窗口。我們擁有地球上最好的窗口。

10:48AM "Third -- the iPhone 4 is powered by the A4 chip. This was designed by our own team. This is wonderful to have in the iPhone. You take the back off -- first thing you notice is that the iPhone 4 is packed to the gills. There's the A4 right there... micro SIM -- we needed the space! You can see the biggest component is the battery."

10:48AM 第三，iPhone 4運(yùn)行的是A4芯片。這是由我們自主研發(fā)的。在iPhone的運(yùn)行效果很好。大家看大屏幕。首先大家看到的是iPhone 4內(nèi)部圖。A4芯片在這兒...micro SIM...我們需要空間。大家可以看到最大的零件是電池。

10:48AM "Because we've been able to make the batter bigger and because the A4 is so good, we've improved the battery life. 7 hours of 3G talk, 6 hours of 3G browsing, 10 hours of WiFi browsing, 10 hours of video, 40 hours of music..."

10:48AM 由于我們把電池做得更大了，而且A4芯片很棒，所以電池壽命也有所提高。iPhone 4能提供7小時(shí)的3G通話。6小時(shí)3G上網(wǎng)，10小時(shí)Wi-Fi上網(wǎng)，10小時(shí)播放，40小時(shí)音樂播放...

10:49AM "And 300 hours of standby."

10:49AM 以及300小時(shí)待機(jī)時(shí)間。

10:49AM Quad band HSDPA, 7.2Mbps

10:49AM 它具備四頻HSDPA，7.2Mbps

10:49AM Dual mics, 802.11n WiFi, GPS, compass, accelerometer.

10:49AM 雙麥克風(fēng)，支持802.11n WiFi, GPS，羅盤，加速計(jì)。

10:50AM "Number four, we have another new piece of hardware. We're adding a gyroscope."

10:50AM 第四點(diǎn)，我們添加了另一個(gè)新的硬件。我們添加了一個(gè)陀螺儀。

10:50AM Big cheers for that.

10:50AM （聽到這里，現(xiàn)場(chǎng)一陣熱烈的歡呼）

10:50AM "We're adding a 3 axis gyro, and we tied the gyro and accelerometer, compass, and gyro together for six axis. It's perfect for gaming."

10:50AM 我們添加了一個(gè)3軸陀螺儀，并將這個(gè)陀螺儀和加速計(jì)、羅盤綁到一起成6軸。這是游戲的完美裝置。

10:51AM "I'd like to give you a demo of this. And since this does not require the network... I should be okay."

10:51AM "我想來給大家進(jìn)行一個(gè)演示。這個(gè)不需要網(wǎng)絡(luò)，應(yīng)該不會(huì)有問題了。。。。”

10:51AM "This is a little app that we wrote..." It's a stack of wood in 3D space.

10:51AM “這是我們寫的一個(gè)小程序”它是一個(gè)3D環(huán)境下的木頭堆。

10:51AM Wow -- Steve did a turn and the block went with him. Pretty darn cool.

10:51AM 噢，喬布斯稍微一轉(zhuǎn)，木頭開始朝他移動(dòng)。真的很酷！

10:52AM Ha! It's like a game of Jenga!

10:52AM 哈！就像一個(gè)層層疊游戲

10:52AM Steve is knocking blocks of wood out.

10:52AM 喬布斯成功取出了一塊木頭

10:53AM The audience is ooh and aahing... "I practiced this a little bit." Oh, there you go -- the stack is done for!

10:53AM 觀眾們都在場(chǎng)下隨著他發(fā)出一聲聲驚嘆。“我稍微練習(xí)了一下”噢，他成功了！

10:53AM "So the gyro joins our four other sensors. These phones are getting more and more intelligent about the world around them."

10:53AM “除了之前四個(gè)傳感器外，陀螺儀如今也成為了其中一員。我們的手機(jī)對(duì)它周圍的世界也變更加智能了”

10:53AM "So that's number four. Number five: this is a great one. A whole new camera system."

10:53AM “這就是第四個(gè)亮點(diǎn)。第五個(gè)，也是很美妙的一個(gè)，就是全新的攝像頭系統(tǒng)”

10:54AM "Now everybody loves to talk about megapixels, but we tend to ask the question how do we make better pictures? Megapixels are nice, but what these cameras are really about is capturing photons and low light photography. So we've gone from 3 megapixel to 5 megapixel, but we're using a backside illuminated sensor."

10:54AM “現(xiàn)在每個(gè)人都關(guān)注像素，但是我們更想問一個(gè)問題，就是如何才能拍出更好的照片？像素是個(gè)不錯(cuò)的東西，攝像頭的工作是拍攝照片和適應(yīng)暗光的拍攝。所以我們把它從300萬像素升級(jí)到了500萬像素，并且使用了一個(gè)背照式感光元件（Bandage_man注：背照式感光元件可以提供更好的黑暗環(huán)境下成像質(zhì)量，低光照環(huán)境下拍照質(zhì)量提升會(huì)非常明顯）。

10:55AM "In addition to that, when most people increase megapixels they make them smaller, but we've kept ours the same size. They don't capture less photons. 5x digital zoom, tap to focus, and we've got an LED flash."

10:55AM 擁有5倍數(shù)碼變焦功能，配備LED閃光燈的4代iphone讓用戶照出來的相片像素更高，更加精細(xì)。

10:56AM "The pictures we're taking are pretty remarkable. These haven't been touched in any way. It kills you what kind of quality you get. These were all taking by our employees, just culled some of the better ones I saw."

10:56AM 這些都是非常實(shí)用的功能，在同等情況下4代的圖片精細(xì)程度會(huì)更好

10:56AM "So we're really happy. We think we have a great camera. But that's not all... because it also records HD video."

10:56AM 這不免確實(shí)讓我們感到高興，不過，這顆珍貴的攝像頭的功能不僅僅局限于此，因?yàn)樗€能夠拍攝HD（高清晰）級(jí)別的

10:56AM 720p at 30fps!

10:56AM  HD級(jí)別的720p每秒30幀

10:57AM "We pioneered tap to focus, and we now have it for video... and we have one click sharing... and the LED flash will stay on for video recording. You can record, edit, and then with a few taps email it right on the phone."

10:57AM 我們還是首先先選擇你需要拍攝的主要取景區(qū)，同時(shí)開啟LED閃光燈，完了之后通過編輯剪輯后利用電郵順手發(fā)了它

10:57AM "It's pretty remarkable, but we're going even further." iMovie for iPhone!

10:57AM 當(dāng)然，這只是一個(gè)部分，我們可不是只做了這么一點(diǎn)內(nèi)容，更讓人興奮的是Mac上的iMove已經(jīng)全面移植到iphone上了！

10:58AM "I want to show it to you... I want to invite Randy Ubillos..."

10:58AM 讓我來秀一秀它給你們看，有請(qǐng)Randy Ubillos..

10:58AM "Thanks very much. I've been doing this a long time. This year I had a chance to work on iMovie for iPhone, and it's one of the most exciting apps I've ever worked on. It's really amazing."

10:58AM “非常感謝。我在這上面工作了很久了。而今年我終于有機(jī)會(huì)在把iMoive放到iPhone上了，并且這是我開發(fā)過最令我興奮的一個(gè)軟件之一。它非常驚人。”

10:59AM In the edit window you have a timeline along the bottom and your footage up top -- buttons dot the corners.

10:59AM 在編輯窗口中的底部有時(shí)間軸，在上面有鏡頭片段——在角落里有切換按鈕。

11:00AM You can add photos, they automatically get the Ken Burns effect.

11:00AM 你可以添加照片，他們會(huì)自動(dòng)獲取Ken Burns特效。

11:00AM Transitions, titles... it's all here!

11:00AM 漸變，標(biāo)題……這里全都有！

11:01AM Automatically records geolocation then adds them into certain themes.

11:01AM 自動(dòng)記錄地理位置并把它們添加到指定的主題中。

11:01AM Five different themes. Only five?

11:01AM 5個(gè)不同的主題？只有5個(gè)？

11:02AM Transitions automatically change when you switch themes

11:02AM 當(dāng)你切換主題時(shí)漸變效果會(huì)自動(dòng)變換。.

11:02AM "Here's a version at 720p, produced entirely on the phone."

11:02AM “這里是個(gè)720p的版本，完全在手機(jī)上生成。”

11:03AM Video recording looks amazing. The quality is extremely impressive.

11:03AM 錄像看起來很不錯(cuò)。的清晰度讓人很滿意。

11:03AM Big applause for the video. It was pretty stunning.

11:03AM 觀眾為這個(gè)歡呼，太神奇了

11:03AM "Thanks very much!"

11:03AM “非常感謝！”

11:03AM Steve is back.

11:03AM obs回到臺(tái)上

11:03AM "Isn't that awesome? So iMovie for iPhone... you'll be able to buy this for $4.99... if we approve it." Ha!

11:03AM “很美妙不是么？iphone版iMovie，你會(huì)以$4.99的價(jià)格買到。。如果我們同意它上架的話。”哈！

11:04AM "I think you're going to like it a lot. Before I begin number 6... our guys were running around like crazy backstage... we figured out why the demo crashed...." Oh no, they're turning off the Wifi!

11:04AM “我想你們會(huì)非常喜歡它的，我們的測(cè)試人員讓它在后臺(tái)瘋狂地運(yùn)行，然后找到了demo版崩潰的原因。”哦不，他們把Wifi給關(guān)掉了！

11:05AM Oh my god. Jobs is asking everyone to turn off their network cards and MiFis!

11:05AM 老天，jobs居然讓每個(gè)人都關(guān)閉上網(wǎng)卡和MiFi

11:05AM He's asking people to set their laptops on the floor.

11:05AM 他要求大家把本本全放在地上

11:05AM Guess what -- we're not doing that.

11:05AM 你猜怎么著。。我們才不干。

11:06AM Thanks 3G card!

11:06AM 感謝3G卡

11:06AM "So number 6 -- iPhone OS 4. The most advanced mobile operating system in the world. First off, we're going to rename it."

11:06AM "所以,第6——iPhone操作系統(tǒng)OS 4。世界上最先進(jìn)的移動(dòng)終端操作系統(tǒng)。首先，我們重新命名它”

11:06AM iOS 4!

11:06AM  iOS 4

11:07AM "And we're going to give it some metal!"

11:07AM“我們要去給它一些“硬貨”！”

11:08AM "There are some big new features -- the first being multitasking. People said you weren't the first, but we figured it out. If you don't do it right, you kill the battery."

11:08AM“有一些大的新功能——第一是多任務(wù)。人們要說說你是不是第一個(gè)實(shí)現(xiàn)多任務(wù)的，但是我們更好地解決了它。如果不能更好的實(shí)現(xiàn)多任務(wù)，那么將會(huì)嚴(yán)重傷害手機(jī)電池。”

11:08AM "We've added folders, and a whole bunch of other things I won't have time to demo today, but I'd like to demo these few things."

11:08AM “我們已經(jīng)添加了文件夾功能，以及一大堆其他的事情。我今天沒有足夠時(shí)間一一演示，但下面我將展示一些。”

11:09AM "I'm going to play some music, now I'm going to check some mail. Now I'm going to go to webpage and fine out if we did turn off our WiFi devices." Yep. Huge applause.

11:09AM “我要播放一些音樂，現(xiàn)在我要檢查一些郵件。現(xiàn)在，我要打開網(wǎng)頁來檢查一下我們有沒有關(guān)閉WIFI。”是的。熱烈的掌聲。

11:10AM "I'm gonna go back to mail... and I can swipe to the right and there's the audio controls for whatever audio app I'm using. And let me show you a few things in mail. You can see I have the unified inbox, and I've also got threading. I can see all of the messages in a single conversation."

11:10AM “我回到郵件...，我可以向右滑動(dòng)來操作任何一個(gè)我正在使用的音頻程序，有對(duì)任何音頻應(yīng)用我使用的是音頻控制。讓我告訴你一些關(guān)于郵件的事情。你可以看到我有統(tǒng)一的收件箱，我可以在一個(gè)對(duì)話框中的看到所有的郵件。”

11:11AM "It makes it really easy to follow. Now I'd like to go back to the home screen, and I'm going to create a folder. All I have to do is hold my finger on an icon, and drag it onto another icon, so I will drag this sports app onto another sports app and it automatically names it."

11:11AM “這使得它很容易操作。現(xiàn)在我想回到主屏幕，并且我將創(chuàng)建一個(gè)文件夾。我需要做的就是點(diǎn)住某個(gè)圖標(biāo)不動(dòng)，然后拖動(dòng)到另一個(gè)圖標(biāo)，比如我會(huì)拖到一個(gè)運(yùn)動(dòng)類程序到另一個(gè)上，它會(huì)自動(dòng)命名。“

11:11AM "So boom, there's my four apps." Finally a "boom"!

11:11AM “所以這是的4個(gè)應(yīng)用程序。”

11:12AM "Its really really helpful. So that gives you a brief view of iOS 4."

11:12AM “它真的很有用。好了，這就是關(guān)于iOS 4簡(jiǎn)短的介紹。

11:13AM "I wanted to hit on the enterprise stuff. Data protection, device management, multiple Exchange accounts... and on the consumer side, we have Google search and Yahoo!, and we're adding Bing." Whoa. Whoa.

11:13AM “下面我想介紹一些和企業(yè)用戶有關(guān)的的東西。數(shù)據(jù)保護(hù)，設(shè)備管理，多Exchange帳戶……在普通消費(fèi)者方面，我們有谷歌和雅虎搜索，此外我們加入了bing搜索。”哇。哇。”！

11:13AM Wow. So they are actually adding Bing.

11:13AM 哇！他們真的加入了bing！

11:14AM "Microsoft has done a great job on this. Check it out, it's kinda cool."

11:14AM “微軟做得很好，試試這個(gè)，它很酷”

11:14AM GM candidate in devs hands today for iOS 4!

11:14AM iOS 4 GM版今天將發(fā)布

11:14AM "It will be out soon."

11:14AM “它將很快發(fā)布”

11:15AM "Now there's another major miilestone we're about to hit. This month we will sell our 100 millionth iOS device. iPads, iPhones, iPod touch... there is definitely a market for your applications."

11:15AM 我們即將到達(dá)另一個(gè)重要的里程碑。這個(gè)月我們將售出第一億部iOS設(shè)備──iPad，iPhone以及iPod Touch。。。這絕對(duì)是您應(yīng)用程序的一個(gè)好市場(chǎng)。

11:15AM "Number seven -- iBooks. We are bringing it to the iPhone with the iPhone 4."

11:15AM “第七──iBooks。我們將在iPhone 4 中把它帶入iPhone。”

11:16AM "Same bookshelf to keep your books... PDF reader... we're really excited about this. And of course, the iBookstore right on your iPhone."

11:16AM “你可以把書放在同樣的書架上，它也是個(gè)PDF瀏覽器。對(duì)此我們感到非常激動(dòng)。當(dāng)然，iBook商店也會(huì)在你的iPhone上”

11:17AM "We'll have it on the iPhone, the iPad, and the iPod touch. What can we do with these together? First, you can purchase and download a book. It will download wirelessly. You can download the same book to all your devices at no extra charge. Buy it on your iPad, download to your iPhone. And iBooks will automatically and wirelessly sync your current place, all your bookmarks, and all your notes." No extra charge? We'll take it.

11:17AM “我們將擁有iPhone，iPad以及iPod Touch。有了這些，我們可以做些什么呢？首先，你可以購買并下載一本書，它可以無線下載下來。你可以在所有設(shè)備上都下載同一本書，而不需要另外付費(fèi)。在iPad上購買，在iPhone上下載。同時(shí)，iBooks可以自動(dòng)的，無線的同步到你的當(dāng)前位置。所有書簽，以及所有備注。”無需另外付費(fèi)？我們可以做到。

11:18AM "It just all works." Demo time!

11:18AM “它們都運(yùn)行良好。”演示時(shí)間！

11:18AM "I'm going to open one of my favorite books... 'Winnie the Pooh'"

11:18AM “我將打開我最愛的書之一，《Winnie the Pooh》”

11:19AM "I can make a note here... 'I love winnie the pooh'"

11:19AM “我可以在這里添加一個(gè)備注。。。‘I love winnie the pooh’”

11:19AM The PDF viewer looks pretty full featured.

11:19AM 這個(gè)PDF瀏覽器看上去功能很強(qiáng)大

11:20AM "It's really really nice. Pretty cool, huh? So that is iBooks."

11:20AM “它真的很不錯(cuò)，非常酷，不是么？這就是iBooks”

11:21AM "Now, iBooks has the iBookstore, and it joins iTunes and the App Store. We have 150 million accounts -- we think it's the biggest on the web. We're number one."

11:21AM “現(xiàn)在，iBooks有iBook商店，并且關(guān)聯(lián)著iTunes和應(yīng)用程序商店。我們有1億5千萬個(gè)帳戶，我想這在互聯(lián)網(wǎng)上是最大的了。我們是第一。”

11:21AM "And that is number seven. Number eight... iAds. Why are we doing iAds? To help our developers earn money."

11:21AM “這就是第七。第八個(gè)。。。iAds。為什么我們要開發(fā)iAds？是為了幫助開發(fā)者掙錢。”

11:22AM Ooh, an iAd demo. So, iPad, iAd, iOS, iPhone, iPod. Let it sink in people.

11:22AM 噢，一個(gè)iAd的演示。就是這樣，iPad，iAd，iOS，iPhone，iPod。讓它深入大眾人民吧

11:25AM "So let me tell you some of the brands that will be advertising with us. Nissan, Citi, Unilever, AT&T, Chanel, GE, Liberty Mutual, State Farm, Geico, Campbells, Sears, JC Penny, Target, Best Buy, Direct TV, TBS, and Disney... those are some of the brands."

11:25AM “讓我告訴你們一些與我們有合作的品牌吧：Nissan, Citi, Unilever, AT&T, Chanel, GE, Liberty Mutual, State Farm, Geico, Campbells, Sears, JC Penny, Target, Best Buy, Direct TV, TBS, and Disney... 這只是眾多品牌中的一部分”

11:25AM "I pulled one ad in process which was a Nissan ad. They're going to use it to advertise their electric car, the Leaf. They were hesitant to have me show you, but I convinced them."

11:25AM “我選了一段還在制作的尼桑廣告。他們將用此來宣傳新的電動(dòng)汽車，the Leaf。他們本不太愿意進(jìn)行展示，不過我還是說服了他們”

11:26AM "It loads in, and I can always X out of it. So we're loading up a video... and here we go."

11:26AM “廣告載入中，我可以取消它。正在載入一段。。。載入好了”

11:26AM Wow, actually a pretty amazing ad. If you're a geek, you will love it.

11:26AM    噢，一段很不錯(cuò)的廣告。如果你是個(gè)數(shù)碼達(dá)人，你會(huì)愛上它的！

11:27AM "So now we've got this cool navigator on the bottom. It spins the car. The only way you'll be able to get one of these is through this ad on the iPhone. So if you want to get a Leaf you need to get an iPhone..."

11:27AM   “下面有一個(gè)導(dǎo)航鍵可以旋轉(zhuǎn)轎車。只有通過這段iphone廣告，你才有可能接觸到這輛車。如果你想得到Leaf，你需要一臺(tái)iphone。。。”

11:28AM Steve is showing off interactivity with ads. Pretty cool, if you want to interact with a car ad.

11:28AM   喬布斯在展示廣告的互動(dòng)性。非常不錯(cuò)，如果你喜歡和汽車廣告互動(dòng)的話。

11:29AM "So that is iAd.

11:29AM  “這就是iAd”

11:29AM "I think a lot of people are going to try and win the car. It's a great idea! We're going to turn on iAd on July 1st for all iOS 4 devices."

11:29AM   “我想很多人將會(huì)試著贏得一臺(tái)轎車。這是不錯(cuò)的主意！我們將于7月1日正式在iOS4設(shè)備上開啟iAd功能”

11:29AM "We've got advertisers committing to $60m."

11:29AM   “廣告商已經(jīng)承諾投入6000萬美元的廣告”

11:30AM Steve says iAds are projected to represent 48% of the mobile advertising market in the second half of 2010.

11:30AM 喬布斯表示預(yù)計(jì)iAd將占據(jù)移動(dòng)廣告市場(chǎng)48%的營業(yè)額。

11:31AM "So those are the eight things I wanted to share with you on iPhone 4. What do you think so far? I think it's a lot more than people thought it was. What do you think?" Big cheers.

11:31AM “以上就是我要告訴大家的關(guān)于iPhone 4的8大亮點(diǎn)。你們感覺怎么樣？我想這超出很多人的想象吧。你覺得呢？”巨大的掌聲。

11:32AM "We'll, we're really pleased with it. But there is one more thing." Whoa -- the lights just went up along the side of the stage.

11:32AM “我們很興奮，真的很高興。但是還有一件事。”哇，場(chǎng)邊的燈光亮起來了。

11:32AM "So in 2007 when we launched the iPhone, it was my privilege to make a call to Jony Ive... and I'm going to do the same thing now." Boom, video call.

11:32AM “2007年我們發(fā)布了一代iPhone。我當(dāng)時(shí)給Jony Ive打了個(gè)電話。。。。今天我要再給他打一個(gè)。”噢，通話！

11:33AM Wow, ha! Jony Picked up!

11:33AM 哈哈，Jony Ive接電話了！

11:33AM Whoa it froze up for a second. "Now it never freezes up... did you all turn off your WiFi?"

11:33AM 剛開始卡了幾秒。“現(xiàn)在不會(huì)再卡了。。你關(guān)掉了你的WIFI嗎？”

11:33AM "Hi Jony -- how are you?"

11:33AM “嘿，Jony--你怎么樣？”

11:35AM "You know I grew up with the Jetsons... and video calls... and now it's real. What about you?" Jony: "I grew up with the same thing, and it's real now!" Steve: "It is real... especially when people turn off their WiFi." Jony: "We've had to wait an awful long time for this to become reality." Steve: "Okay, let's have lunch soon."

11:35AM “大家知道的我看著‘Jetsons’長大的……那么電話……現(xiàn)在成真了。你呢？”Jony：“我也是一樣看著‘Jetsons’長大的，現(xiàn)在真的變成現(xiàn)實(shí)了！”Steve：“沒錯(cuò)……特別是當(dāng)這里的人把WIFI關(guān)掉之后。”Jony：“我們可是等待這一時(shí)刻很久了。”Steve：“是啊，我們過段時(shí)間一起吃午飯吧。”

11:35AM It's called FaceTime. WiFi only. iPhone 4 to iPhone 4. No setup.

11:35AM 這叫做FaceTime。只有在WIFI下可以使用。iPhone 4與iPhone 4之間互通，且不需要任何設(shè)置。

11:36AM "The video and audio quality is great. Now it's going to be WiFi only in 2010. We need to work a little bit with the carriers..."

11:36AM “和音頻的質(zhì)量都很棒。而在2010年它只可以使用WIFI，我們還在和運(yùn)營商溝通使用其他的網(wǎng)絡(luò)方式……”

11:36AM "So FaceTime video calling. We're really happy with this."

11:36AM “那么FaceTime電話。我們很高興能擁有它。”

11:37AM "We made a little video to show some of the ways people might use it."

11:37AM “我們做了個(gè)短片來掩飾人們可能如何使用這個(gè)功能。”

11:37AM Ah ha... it's the Sam Mendes commercial!

11:37AM 啊哈……是Sam Mendes的廣告！

11:37AM A daughter graduating and talking to her mother!

11:37AM 女兒的畢業(yè)式并和母親對(duì)話！

11:38AM Wow. You can flip the image to the rear camera. This commercial is pretty intense.

11:38AM 哇。你可以切換到后置攝像頭。這個(gè)廣告相當(dāng)不錯(cuò)。

11:38AM Wow -- very cool. Two people speaking in sign language on the phone. We're getting a little choked up! That's a pretty cool use.

11:38AM 哇，很酷，兩個(gè)人可以通過手機(jī)用自己的語言直接溝通啦，真的很不錯(cuò)！

11:39AM "This is one of the moments that reminds us of why we do what we do."

11:39AM “這是一個(gè)提醒我們?yōu)榱耸裁醋鍪裁吹臅r(shí)刻。”

11:39AM "Now it's based on a handful of standards... but this is going to be an open industry standard."

11:39AM “現(xiàn)在，它是基于幾個(gè)標(biāo)準(zhǔn)的……但很快，這將會(huì)成為開放的行業(yè)標(biāo)準(zhǔn)。”standard."

11:40AM "So FaceTime... that's number 9. So that is the iPhone 4. We think it's the biggest leap we've taken since the original."

11:40AM “那么FaceTime……就是第9項(xiàng)。那么這就是iPhone 4。我們認(rèn)為它是自從iPhone第1代到目前為止，改革最多的一次。”

11:41AM "Pricing -- there's two colors. White and black. Pricing -- $199 for 16GB, $299 for 32GB."

11:41AM “定價(jià)——有兩種顏色。白和黑。16G和32G的價(jià)格分別是$199和$299。

11:41AM "AT&T is going to make an incredibly generous upgrade offer. If your contract expires at any time in 2010, you can upgrade to the iPhone 4. You can get it up to six months early."

11:41AM “AT&T將會(huì)提供一個(gè)非常優(yōu)惠的升級(jí)購買價(jià)格。只要你的合約在2010年的任何時(shí)間到期，你就可以升級(jí)到iPhone 4。也就是說你可以提前6個(gè)月拿到它。”

11:42AM "So what's our lineup look like? 3GS is now $99. These go on sale June 24th."

11:42AM 那么我們的計(jì)劃是怎么樣的？3gs現(xiàn)在的簽約價(jià)是99美金，在6月24號(hào)以后依然保持這個(gè)價(jià)格。

11:42AM "Pre-orders start a week from tomorrow. And we're shipping in 5 countries. In July we're shipping in 18 more."

11:42AM 預(yù)定iphone4的時(shí)間15號(hào)，我們投遞在計(jì)劃內(nèi)的5個(gè)國家，從7月開始會(huì)增加到18個(gè)國家。

11:43AM "Now there's some accessories. A Dock. We have a case -- we call it a Bunker."

11:43AM 現(xiàn)在多了一個(gè)附件，一個(gè)底座，我們稱之為地堡。

11:44AM "And they come in colors... those are $29. And I'd like to talk for minute about iOS 4 upgrades. For the 3G, not all the features are supported, same with the iPod touch, and this excludes the first generation. Upgrades are free for all these products."

11:44AM 將會(huì)有不同的顏色，分別價(jià)格為29美金。在這，我還是很想再說一下關(guān)于iphone 4。0操作系統(tǒng)的升級(jí)優(yōu)惠，對(duì)于3g用戶，不是所有的都能夠被支持。ipod touch里，除了第一代不能夠被支持外，其他的都免費(fèi)得到升級(jí)。

11:45AM "We finally found a way to get them for free to our iPod touch users."

11:45AM 最后我們?yōu)閕pod使用者找到了一個(gè)免費(fèi)升級(jí)的方法。

11:45AM "So that is iPhone 4 and iOS 4. We have a video.

11:45AM iphone 4和最新的操作系統(tǒng)我們都有。

11:45AM Ah... Jony Ive is pontificating! "This is so much more than just another product."

11:45AM Jony Ive是非常有.影響的，這比任何產(chǎn)品都有更大的影響力。

11:46AM Joswiak: "FaceTime is going to change the way we communicate forever." Forever? Forever ever?

11:46AM facetime將會(huì)永久性的改變我們的交流方式，永久性的？沒錯(cuò)，永久性的。

11:47AM "I can't believe this is real. That this is actually happening." Hey people using video chat over 3G all over the world -- does it feel that way?

11:47AM 我都不敢相信這竟然是真的，但這確實(shí)發(fā)生了。當(dāng)人們使用了我們的聊天發(fā)出的驚嘆

11:49AM Gotta admit, this video is making this thing look extremely attractive.

11:49AM 他們?cè)谡故颈Ｗo(hù)套的制作過程

11:49AM They've shown how the casing is produced.

11:49AM 我們的這個(gè)聊天將非常吸引大眾的眼球。

11:49AM And now... the A4 part!

11:49AM 現(xiàn)在，輪到我們的a4處理器環(huán)節(jié)了

11:50AM "We developed a glass that's 30 times harder than plastic."

11:50AM 我們開發(fā)的這種玻璃材料的硬度，是普通塑料的30倍

11:51AM "This is going to change everything... all over again."

11:51AM 這將會(huì)帶來任何過往都不曾比及的改變，前所未有的再次顛覆般的奇跡

11:53AM "I put up this slide a little earlier this year. It represents what Apple is all about. We're not just a tech company. Apple is more than that. It's tech and humanity. It's the hardware and the software working together. It's not just a great new camera system, it's the editing too, it's not just a front-facing camera, it's that plus 18 months of work on the software side. It's the complete solution, so all of us don't have to be system integrators."

11:53AM 我在今年早些時(shí)候就演示過這些。這代表了究竟什么才是Apple。我們不僅僅是一個(gè)科技公司。Apple并不僅限于此。Apple是科技和人性化、是硬件和軟件的完美結(jié)合。這個(gè)并不只是一個(gè)新的拍照設(shè)備，更是一個(gè)編輯系統(tǒng)。這個(gè)不僅是一個(gè)前置攝像頭，更是結(jié)合了18個(gè)月軟件開發(fā)的結(jié)晶。這是一個(gè)完美的解決方案，因此我們沒有必要成為一個(gè)生硬系統(tǒng)化的公司

11:53AM "I urge you to get your hands on one of these and see it for yourself. I just want to say thanks to the teams that have worked their tails off to create these products." We think we know where this is going.

11:53AM 我急切希望你們能夠很快都能拿到一臺(tái)，并且好好仔細(xì)觀察一下。我只想對(duì)我們的團(tuán)隊(duì)說一聲謝謝，感謝他們辛苦勞動(dòng)創(chuàng)造了這些產(chǎn)品。我們認(rèn)為我們知道該向哪里發(fā)展

11:53AM Jobs is listing off team members to applause...

11:53AM Jobs正在列出這些被稱贊的團(tuán)隊(duì)成員

11:55AM "And all the rest of the family that just supports us in a thousand ways... awesome job. So this our new baby, I hope you love it as much as we do. Thank you very much."

11:55AM “其它的家庭通過各種不同的方式支持著我們。。。這很偉大。這就是我們的新寶貝。我期待你們會(huì)和我們一樣喜歡它。萬分感謝。”

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