Marketing translations
Cracking an international market is a goal of most growing corporations. It shouldn't be that hard， yet even the big multi-nationals run into trouble because of language and cultural differences. For example， observe the following examples below.
The name Coca-Cola in China was first rendered as Ke-kou-ke-la. Unfortunately， the Coke company did not discover until after thousands of signs had been printed that the phrase means "bite the wax tadpole" or "female horse stuffed with wax" depending on the dialect. Coke then researched 40，000 Chinese characters and found a close phonetic equivalent， "ko-kou-ko-le，" which can be loosely translated as "happiness in the mouth."
In Taiwan， the translation of the Pepsi slogan "Come alive with the Pepsi Generation" came out as "Pepsi will bring your ancestors back from the dead."
Also in Chinese， the Kentucky Fried Chicken slogan "finger-lickin' good" came out as "eat your fingers off."
The American slogan for Salem cigarettes， "Salem - Feeling Free，" got translated in the Japanese market into "When smoking Salem， you feel so refreshed that your mind seems to be free and empty."
When General Motors introduced the Chevy Nova in South America， it was apparently unaware that "no va" means "it won't go." After the company figured out why it wasn't selling any cars， it renamed the car in its Spanish markets to the Caribe.
When Parker Pen marketed a ballpoint pen in Mexico， its ads were supposed to say "It won't leak in your pocket and embarrass you." However， the company mistakenly thought the spanish word "embarazar" meant embarrass. Instead the ads said that "It wont leak in your pocket and make you pregnant."
An American t-shirt maker in Miami printed shirts for the spanish market which promoted the Pope's visit. Instead of the desired "I Saw the Pope" in Spanish， the shirts proclaimed "I Saw the Potato."
Colgate introduced a toothpaste in France called Cue， the name of a notorious porno magazine.
In Italy， a campaign for Schweppes Tonic Water translated the name into Schweppes Toilet Water.
幽默 笑話本文地址：http://www.hengchuai.cn/writing/humor/73777.html
相關文章
-
第24期雙語笑話加練習題 世界上最好的售貨員
Harry saw an ad in a window. It said: "Wanted. The Best Sales- man in the World. Top Pay." " I' m a great salesman." Harry told himself." I can sell anything. I&#...
2018-11-28 英語笑話 -
Idiots Joke(16)
An Antartican suddenly realizes his house is on fire. He immediately dials 9-1-1. The fireman answers，“Yes may I help you？” The Antartican replies，“My house is on fire，come quick！！！” The fi...
2018-12-31 英語笑話 -
趣味圖片英語笑話：Han Solo and Chewie 韓索羅和丘巴卡（雙語）
somewhere down the line, things went sour between han solo and chewie一些地方徹底的不喜歡韓索羅和丘巴卡 更多 英語笑話、英語小笑話、英文笑話、英語幽默小故事 相關文章和資料...
2018-11-03 英語笑話 -
英語笑話|新生兒,Newborn
Two elderly gentlemen from a retirement center were sitting on a bench under a tree when one turns to the other and says:"Slim, I'm 83 years old now and I'm just full of ach...
2018-11-27 英語笑話 -
Computer Joke(4)
It says：“Press Any Key” It means：“Press any key you like but I‘m not moving.” It says：“Press A Key” （This one‘s a programmers joke. Nothing happens unless you press the“A”key.） ...
2018-12-29 英語笑話 -
Question / Answer Jokes(51)
Q：How many Russians does it take to change a light bulb？ A：That is a military secret. If I told you I would have to kill you.更多 英語笑話、英語小笑話、英文笑話、英語幽默小故事，請繼續關注 英語...
2019-01-04 英語笑話
